{"id":777020519,"date":"2024-11-07T09:59:09","date_gmt":"2024-11-07T12:59:09","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777020519"},"modified":"2026-04-22T04:27:28","modified_gmt":"2026-04-22T07:27:28","slug":"tv-show-to-promote-macau-and-greater-bay-area","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/tv-show-to-promote-macau-and-greater-bay-area","title":{"rendered":"TV show to promote Macau and Greater Bay Area"},"content":{"rendered":"\n

Hashtag Travelog has four episodes.<\/p>\n\n\n\n\n\n\n\n

Macau.- The Macau Government Tourism Office (MGTO)<\/strong>, the Department of Culture and Tourism of Guangdong Province and the Hong Kong Tourism Board (HKTB) will release a TV show titled Hashtag Travelog<\/strong> to promote the Greater Bay Area in the Southeast Asia market.<\/p>\n\n\n\n

Of four episodes, the first two will feature Macau and the others Guangdong and Hong Kong. The first episode will air on December 9. The show will see the Korean boy group CIX travel to Macau and Hong Kong. Malaysian artists Danny Koo and Jordan Sen participated in the filming in Guangzhou and Jiangmen, Guangdong.<\/p>\n\n\n\n

The show will air on TV channels in Singapore, Malaysia, Indonesia, the Philippines, Myanmar, Maldives, Hong Kong, and Taiwan via tvN Asia. It will also be shown on the TrueID channel in Thailand and the Viu OTT platform.<\/p>\n\n\n\n

According to the MGTO, the show will “build the Greater Bay Area\u2019s reputation as a fascinating destination. Celebrities were interviewed for their filming experiences in the Greater Bay Area, to create a broader promotional impact of the travelogue.”<\/p>\n\n\n\n

It added: “The tourism offices of Guangdong, Hong Kong and Macau keep progressing with collaborative marketing, joining hands to host joint booths at major international travel fairs in the three destinations, organize promotional events and destination presentations, produce TV programs and arrange for familiarization groups to visit the Greater Bay Area, all towards wider expansion of international visitor markets.”<\/p>\n\n\n\n

See also:<\/strong> Airport traffic reaches 80% of pre-Covid-19 levels<\/a><\/p>\n\n\n\n

Tourism in Macau: 25.9m visitors in first nine months of the year<\/h2>\n\n\n\n

The DSEC has reported that Macau received 25,920,914 visitors in the first nine months of the year<\/strong>. That\u2019s an increase of 30.1 per cent when compared to last year and represents 85.8 per cent of the 2019 level.<\/p>\n\n\n\n

Same-day visitors (13.83 million) rose by 42.8 per cent year-on-year and overnight visitors (12.05 million) by 18.1. The average length of stay shortened by 0.1 days in year-on-year terms to 1.2 days, with that of overnight visitors remaining unchanged at 2.3 days.<\/p>\n\n\n\n

Mainland Chinese tourists<\/strong> accounted for the majority of arrivals at 18,217,413. That\u2019s a rise of 36.3 per cent year-on-year but only 84.9 per cent of 2019 levels. The number travelling under the Individual Visit Scheme (IVS; 9,257,455) grew by 20.4 per cent year-on-year.<\/p>\n\n\n\n

Visitors from Hong Kong<\/strong> reached 5,402,071, up 0.8 per cent year-on-year to 97.2 per cent of 2019 levels, while the number of tourists from Taiwan<\/strong> (623,880) reached 76.5 per cent of pre-Covid-19 levels and was up 81.9 per cent compared to last year. International travellers totalled 1,677,550<\/strong>, up 95.1 per cent year-on-year to 70.7 per cent of 2019\u2019s levels.<\/p>\n\n\n\n

See also: <\/strong>Hotel occupancy rate reaches 85.4% in first nine months of the year<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Hashtag Travelog has four episodes.<\/p>\n","protected":false},"author":176,"featured_media":21513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Macau, in collaboration with Guangdong and Hong Kong, is launching a promotional TV series targeting the Southeast Asian market to bolster tourism in the Greater Bay Area. Concurrently, Macau's tourism sector demonstrates robust recovery, with visitor numbers in the first nine months of the year reaching 85.8% of pre-pandemic levels. This significant rebound directly impacts the operational outlook and potential Gross Gaming Revenue (GGR) for integrated resort operators.","focusai_entities":"Macau Government Tourism Office, Department of Culture and Tourism of Guangdong Province, Hong Kong Tourism Board, CIX, Danny Koo, Jordan Sen, DSEC","focusai_location":"Macau, Guangdong Province, Hong Kong, Greater Bay Area, Singapore, Malaysia, Indonesia, Philippines, Myanmar, Maldives, Taiwan, Thailand, Mainland China, Guangzhou, Jiangmen","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.9), marketing_crm (0.75), investor_analyst (0.95), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"GGR Impact Analysis","query":"Given the 85.8% recovery in visitor numbers and the shift in average length of stay, what is the projected GGR growth trajectory for Macau's concessionaires in Q4 and FY2024, specifically considering the mix of same-day versus overnight visitors?"},{"label":"International Market Strategy","query":"How will the targeted Southeast Asia tourism promotion, coupled with the 95.1% increase in international travellers, influence the B2C marketing and product development strategies of Macau's integrated resorts to diversify beyond traditional Mainland Chinese visitation?"}],"footnotes":""},"categories":[157,16338],"tags":[23907,23906],"class_list":["post-777020519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-asia-news","tag-land-based-casino","tag-macau-casinos"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777020519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777020519"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777020519\/revisions"}],"predecessor-version":[{"id":777020545,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777020519\/revisions\/777020545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/21513"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777020519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777020519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777020519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}