sports lottery sales<\/strong> amounted to CNY36.6bn (US$5.5bn), up 6.8 per cent year-on-year.<\/p>\n\n\n\nAccording to authorities, sales dropped after the end of the European Cup. However, most provinces saw an increase in lottery sales compared to the same period last year. The largest were in Zhejiang, Anhui, Shaanxi and Hebei, where sales were up by CNY400m (US$57m), CNY180m (US$26.5m), CNY160m (US$22.8m), and CNY130m (US$18.5m) respectively.<\/p>\n\n\n\n
The sales of lottery numbers decreased by 3.5 per cent year-on-year to CNY14.7bn (US$2bn). The sales of instant lottery tickets were CNY8.2bn (US$1.7bn), down 31.1 per cent year-on-year while sales of Keno lottery tickets increased 13.7 per cent to CNY3.937bn (US$560m). Sales of lottery numbers, guessing, instant lottery tickets, and Keno lottery tickets accounted for 27.1 per cent, 50.4 per cent, 15.3 per cent, and 7.2 per cent of the total lottery sales, respectively.<\/p>\n\n\n\n
Cumulatively, Chinese lottery sales for the first eight months of the year were up 11.1 per cent in year-on-year terms at CNY417bn (US$59.4bn). The sales of welfare lottery agencies amounted to CNY140.3bn (US$19.9bn), up 14 per cent year-on-year.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sales reached CNY54.3bn (US$7.7bn).<\/p>\n","protected":false},"author":176,"featured_media":13730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"China's Ministry of Finance reported August lottery sales of CNY54.3bn, a 2.7% YoY increase but a 0.55% sequential decline, primarily due to the European Cup's conclusion. While sports lottery and Keno verticals demonstrated robust growth, welfare and instant lottery segments experienced contractions, contributing to a cumulative 11.1% YoY growth for the first eight months.","focusai_entities":"Ministry of Finance, European Cup","focusai_location":"China, Zhejiang, Anhui, Shaanxi, Hebei","focusai_target_profile":"ceo_executive (0.9), regulator (0.9), operator_casino (0.75), supplier_vendor (0.8), investor_analyst (0.95), journalist_researcher (0.9), marketing_crm (0.7)","focusai_suggestions":[{"label":"Keno Growth Drivers","query":"What specific product innovations or operational adjustments are contributing to the sustained 13.7% year-on-year growth in Keno lottery sales, and how does this performance benchmark against other regulated gaming verticals?"},{"label":"Post-Event Sales Strategy","query":"What strategic initiatives are being considered by the Ministry of Finance or provincial lottery administrations to stabilize GGR and NGR in the periods following major sporting events, mitigating the observed sequential declines?"}],"footnotes":""},"categories":[16338,163],"tags":[3573],"class_list":["post-777019539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-east-asia-news","category-finance-news","tag-lottery"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777019539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777019539"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777019539\/revisions"}],"predecessor-version":[{"id":777019548,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777019539\/revisions\/777019548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/13730"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777019539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777019539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777019539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}