They have launched a capacity-building programme for MICE professionals in Macau that attracted nearly 330 participants.<\/p>\n\n\n\n\n\n\n\n
Macau.- MGM China<\/a> has partnered with the Pacific Asia Travel Association (PATA) to introduce a new programme focused on enhancing the capabilities of professionals in Macau’s Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. According to the company, the programme is intended to equip current and future professionals with the necessary skills and knowledge “to thrive in an increasingly dynamic landscape.”<\/p>\n\n\n\n The MGM & PATA Forum \u2013 The Future of Tourism, Hospitality and MICE was launched on September 24 at MGM COTAI. The opening ceremony was attended by guests including Maria Helena de Senna Fernandes<\/strong>, director of the Macao Government Tourism Office (MGTO);\u00a0Elaine Wong<\/strong>, director of the Commerce and Investment Promotion Institute (IPIM);\u00a0Vic Lam<\/strong>, chief of the Division of Tourism, MICE and Commerce of the Economic Development Bureau of Guangdong-Macao In-depth Cooperation Zone in Hengqin;\u00a0Noor Ahmad Hamid<\/strong>, chief executive officer of PATA; and Dr\u00a0Iwan Dietschi<\/strong>, senior vice president of Hospitality of MGM.<\/p>\n\n\n\n Dietschi\u00a0said: “The recent recognition of Macau as the \u2018Best Convention City in Asia’ for the second consecutive year highlights the city’s world-class MICE infrastructure and ability to deliver exceptional event experiences, and I am confident that through this program co-organised with PATA, MGM will continue to help strengthen Macau\u2019s position as a global leader in the MICE industry.”<\/p>\n\n\n\n Hamid\u00a0added: “This event is a testament to the power of collaboration. Working alongside MGM and with support from government agencies such as MGTO, IPIM, and the Economic Development Bureau of Guangdong-Macao In-depth Cooperation Zone in Hengqin, PATA is committed to equipping industry professionals with the tools and strategies needed to stay competitive. By embracing innovation, sustainability, and excellence, we are positioning ourselves to thrive in the future.”<\/p>\n\n\n\n In 2023, MICE events<\/a> contributed non-gaming revenue of MOP6.2bn (US$744m), a threefold increase from 2022. The per capita expenditures of conference delegates increased from MOP3,781 in 2019 to MOP4,823 in 2023. Macau aims to host 1,500 MICE events this year.<\/p>\n\n\n\n See also:<\/strong> Macau MICE events up by 34.5% in H1<\/a><\/p>\n\n\n\n Earlier this month, Sam Hou Fai<\/strong>, the only candidate for the position of chief executive (CE) in Macau<\/a>, met with leaders of the city\u2019s six casino concessionaires and urged them to continue promoting an “adequate diversification” of the city\u2019s economy. The former judge has previously said diversification was essential for the city\u2019s development<\/a> and that despite driving rapid development since 1999, gaming has led to imbalances in the economy and workforce.<\/p>\n","protected":false},"excerpt":{"rendered":" They have launched a capacity-building programme for MICE professionals in Macau that attracted nearly 330 participants.<\/p>\n","protected":false},"author":176,"featured_media":17968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"MGM China, in partnership with PATA and supported by government agencies, has launched a MICE capacity-building program in Macau to enhance professional skills and strengthen the city's position as a global MICE leader. This initiative aligns with Macau's broader economic diversification strategy, as casino concessionaires are urged to promote non-gaming revenue streams to reduce reliance on the gaming sector.","focusai_entities":"MGM China, Pacific Asia Travel Association (PATA), Macao Government Tourism Office (MGTO), Commerce and Investment Promotion Institute (IPIM), Economic Development Bureau of Guangdong-Macao In-depth Cooperation Zone in Hengqin, Maria Helena de Senna Fernandes, Elaine Wong, Vic Lam, Noor Ahmad Hamid, Dr Iwan Dietschi, Sam Hou Fai","focusai_location":"Macau, Hengqin, Asia","focusai_target_profile":"ceo_executive (0.9), regulator (0.95), operator_casino (0.9), investor_analyst (0.9), supplier_vendor (0.7), journalist_researcher (0.85)","focusai_suggestions":[{"label":"MICE NGR Contribution","query":"What is the projected incremental non-gaming revenue (NGR) contribution from MICE events for Macau's concessionaires, and how does this align with the government's mandated diversification targets and capital allocation strategies?"},{"label":"Concessionaire Diversification ROI","query":"How will the success metrics of MICE capacity-building programs, such as increased delegate spend and event volume, influence future capital expenditure allocations and strategic partnerships for Macau's integrated resort operators, particularly concerning their return on investment in non-gaming verticals?"}],"footnotes":""},"categories":[157,16338],"tags":[23906,1618],"class_list":["post-777019508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-asia-news","tag-macau-casinos","tag-mgm-china"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777019508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777019508"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777019508\/revisions"}],"predecessor-version":[{"id":777019519,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777019508\/revisions\/777019519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/17968"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777019508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777019508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777019508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}