{"id":777019256,"date":"2024-09-23T09:10:40","date_gmt":"2024-09-23T12:10:40","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777019256"},"modified":"2026-04-22T05:51:52","modified_gmt":"2026-04-22T08:51:52","slug":"gambling-ads-in-australia-reports-suggest-partial-ban-on-the-way","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/gambling-ads-in-australia-reports-suggest-partial-ban-on-the-way","title":{"rendered":"Gambling ads in Australia: reports suggest partial ban on the way"},"content":{"rendered":"\n<p>Reports suggest there will be a total ban on digital ads and a ban on TV ads for one hour on either side of sports broadcasts.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Australia.- The government of prime minister\u00a0Anthony Albanese is reportedly planning to implement a total <strong>ban on digital gambling ads<\/strong> and a prohibition on TV ads for one hour before and after sports broadcasts. According to Sky News political editor Andrew Clennell, the measures would be introduced next year.<\/p>\n\n\n\n<p>Other measures would see sports pundits prohibited from discussing betting odds during sports broadcasts, a maximum of two gambling ads per hour and a blackout during children&#8217;s programming.<\/p>\n\n\n\n<p>The government has yet to make any official announcement of the measures.<\/p>\n\n\n\n<p>In a recent interview with ABC Radio, <a href=\"https:\/\/focusgn.com\/asia-pacific\/gambling-ads-in-australia-pm-says-blanket-ban-is-not-the-solution\" target=\"_blank\" rel=\"noreferrer noopener\">Albanese said<\/a> a total ban would not be the \u201cbold\u201d move some claim. He said: \u201cThe problem isn\u2019t advertising, the problem is gambling. \u201cThe easy option is just to (ban ads) and not worry about the consequences for sporting codes, junior sport, the media,\u201d he added.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Michelle Rowland on the \u2018comprehensive\u2019 approach to gambling ads ban\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/ewP15Xsehfc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Source: Sky News Australia.<\/figcaption><\/figure>\n\n\n\n<p>Communications minister <strong>Michelle Rowland declined to confirm the reports<\/strong> when speaking with Sky News&#8217;s Sunday Agenda. She said that the government was &#8220;looking at a range of issues&#8221; but had not yet made any decisions.<\/p>\n\n\n\n<p>Rowland said the government has three main objectives: to protect children, to break the link between wagering and sport, and to tackle the saturation of ads that she says mainly impacts young men aged around 18 to 35. &#8220;We want people to be enthusiastic about the game, not the odds,&#8221; she stressed.<\/p>\n\n\n\n<p>Rowland did confirm that <strong>the racing industry would be exempt<\/strong>, stating that the government considers racing as a distinct category. &#8220;Horses and dogs in that context exist for betting, so we understand that,&#8221; she said.<\/p>\n\n\n\n<p><strong>See also:<\/strong>&nbsp;<a target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/video-games-in-australia-new-classifications-for-gambling-like-content\" rel=\"noreferrer noopener\">Video games in Australia: new classifications for gambling-like content<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reports suggest there will be a total ban on digital ads and a ban on TV ads for one hour on either side of sports broadcasts.<\/p>\n","protected":false},"author":176,"featured_media":22974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Australian government, led by Prime Minister Anthony Albanese, is reportedly planning a comprehensive ban on digital gambling advertisements and significant restrictions on TV ads around sports broadcasts, with exemptions for the racing industry. These measures, aimed at protecting children and decoupling wagering from sport, are anticipated for implementation next year, though no official announcement has been made.","focusai_entities":"Anthony Albanese, Sky News, Andrew Clennell, ABC Radio, Michelle Rowland","focusai_location":"Australia","focusai_target_profile":"ceo_executive (0.9), regulator (1.0), compliance_legal (1.0), operator_casino (1.0), affiliate_publisher (0.9), marketing_crm (1.0), investor_analyst (0.9), supplier_vendor (0.7), journalist_researcher (1.0)","focusai_suggestions":[{"label":"Impact on Operator GGR?","query":"What is the projected impact on Gross Gaming Revenue (GGR) and Net Gaming Revenue (NGR) for licensed iGaming operators in Australia, considering the proposed digital and broadcast advertising bans?"},{"label":"Regulatory Compliance Challenges?","query":"What specific regulatory compliance challenges will operators face in adapting their marketing and player acquisition strategies to the new advertising restrictions, particularly regarding digital channels and responsible gambling messaging?"}],"footnotes":""},"categories":[16336,156],"tags":[23911],"class_list":["post-777019256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-regulation-news","tag-gambling-regulation"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777019256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777019256"}],"version-history":[{"count":8,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777019256\/revisions"}],"predecessor-version":[{"id":777019274,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777019256\/revisions\/777019274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/22974"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777019256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777019256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777019256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}