{"id":777018465,"date":"2024-08-26T09:45:56","date_gmt":"2024-08-26T12:45:56","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777018465"},"modified":"2026-04-22T06:47:37","modified_gmt":"2026-04-22T09:47:37","slug":"acma-warns-10-play-for-showing-gambling-ads","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/acma-warns-10-play-for-showing-gambling-ads","title":{"rendered":"ACMA warns 10 Play for showing gambling ads"},"content":{"rendered":"\n

ACMA’s rules state that gambling ads must not be streamed during live sport events between 5am and 8.30pm.<\/p>\n\n\n\n\n\n\n\n

Australia.- The\u00a0Australian Communications and Media Authority (ACMA)\u00a0<\/strong>has issued a warning to the streaming service 10 Play, provided by Network Ten Pty,\u00a0for showing gambling ads outside of the permitted hours.<\/p>\n\n\n\n

The regulator found the company had contravened rules by showing gambling ads during the October 14, 2023, A-League Women’s Central Coast Mariners v Newcastle Jets match and a Socceroos friendly match against England. Gambling ads are not allowed to be streamed during live sports events between 5am and 8.30pm or in the five minutes before and after the event. An investigation found that gambling promotions were streamed early in the morning of October 14, while the Women\u2019s A-League match was live-streamed that afternoon when restrictions applied.<\/p>\n\n\n\n

See also:<\/strong> ACMA releases April \u2013 June report on interactive gambling actions<\/a><\/p>\n\n\n\n

Carolyn Lidgerwood<\/strong>, authority member, said Network Ten must do better to ensure its gambling advertising placements comply with legal requirements.<\/p>\n\n\n\n

She added: “These rules are in place to minimise potential harm caused by gambling promotional content.<\/p>\n\n\n\n

“Streaming services are expected to have systems in place to provide their ads in line with the law.”<\/p>\n\n\n\n

“This is the first time Ten has breached the rules around gambling advertising in live sports and it has co-operated with us throughout our investigation.”<\/p>\n\n\n\n

Ten said the breach was due to an error in a manual coding process and that it has upgraded its processes to provide more automation around the scheduling of gambling ads.<\/p>\n\n\n\n

See also:<\/strong> ACMA blocks 4 more offshore gambling websites<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

ACMA’s rules state that gambling ads must not be streamed during live sport events between 5am and 8.30pm.<\/p>\n","protected":false},"author":176,"featured_media":777028010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Australian Communications and Media Authority (ACMA) has issued a warning to Network Ten's 10 Play streaming service for breaching gambling advertising regulations. The platform streamed gambling advertisements during live sports events outside permitted hours, citing a manual coding error as the cause. Network Ten has committed to upgrading its processes with increased automation to ensure future compliance.","focusai_entities":"Australian Communications and Media Authority (ACMA), Network Ten Pty, 10 Play, Carolyn Lidgerwood, Central Coast Mariners, Newcastle Jets, Socceroos, England","focusai_location":"Australia","focusai_target_profile":"ceo_executive (0.9), regulator (1.0), compliance_legal (1.0), operator_casino (0.9), affiliate_publisher (0.8), tech_data (0.9), marketing_crm (0.9), investor_analyst (0.8), supplier_vendor (0.8), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Tech upgrades for compliance?","query":"What specific technological upgrades is Network Ten implementing to automate ad scheduling and prevent future compliance breaches, and what is the timeline for these enhancements?"},{"label":"Repeated breach implications?","query":"What are the potential financial or licensing implications for broadcasters like Network Ten if repeated breaches of gambling advertising regulations occur, beyond initial warnings?"}],"footnotes":""},"categories":[16336,156,158],"tags":[24459],"class_list":["post-777018465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-regulation-news","category-slider-home","tag-australian-communications-and-media-authority"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777018465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777018465"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777018465\/revisions"}],"predecessor-version":[{"id":777018498,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777018465\/revisions\/777018498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777028010"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777018465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777018465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777018465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}