{"id":777017403,"date":"2024-07-19T09:37:16","date_gmt":"2024-07-19T12:37:16","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777017403"},"modified":"2026-04-22T08:01:36","modified_gmt":"2026-04-22T11:01:36","slug":"mgm-china-lauches-shop-macau-campaign","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/mgm-china-lauches-shop-macau-campaign","title":{"rendered":"MGM China lauches Shop Macau campaign"},"content":{"rendered":"\n

The campaign aims to promote Macau brands.<\/p>\n\n\n\n\n\n\n\n

Macau.- MGM China, the Industrial Association of Macau (AIM) and the Bank of China Macau’s (BOC) MGM Macau Premium Product Promotion Program 2024 – Shop Macau Fun Macau! campaign is promoting the online and offline presence of Macau brands. <\/p>\n\n\n\n

The campaign, supported by the Economic and Technological Development Bureau (DSEDT) involves the distribution of e-coupons via the BOC Macau App to raise sales and awareness of Macau products, aiming to establish a positive reputation for local brands. It will run from July 20 to August 31, during which MOP25 e-coupons for MinMPlaza will be distributed daily.<\/p>\n\n\n\n

Kenneth Feng, president and executive director of MGM China Holdings Limited, said, “As this year marks the joyous celebration of the 75th anniversary of the founding of the People’s Republic of China and the 25th anniversary of the Macao SAR, it is our honour to jointly organize this Campaign with AIM and BOC Macau to offer e-coupons in the summer peak season, bringing MOP25 discount for customers who make a single purchase of MOP75 or above at MinMPlaza.<\/p>\n\n\n\n

“As the program leverages the trend of e-payments, we aspire to not only attract a wider range of customers especially the younger generation to visit MinMPlaza, also known as the hub of Macau products, but also allow them to appreciate Macau brand, Macau design as well as Made-in-Macau products.”<\/p>\n\n\n\n

MGM China created a promotional video for MinMPlaza, which will be shown on over 700 buses and various online platforms such as Xiaohongshu, Douyin, Facebook, and Instagram. <\/p>\n\n\n\n

See also: <\/strong>MGM China runs responsible gaming course in Macau<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The campaign aims to promote Macau brands.<\/p>\n","protected":false},"author":176,"featured_media":25150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"MGM China, in collaboration with the Industrial Association of Macau and Bank of China Macau, has launched the \"MGM Macau Premium Product Promotion Program 2024\" to bolster local brand visibility and sales. This initiative, supported by the Economic and Technological Development Bureau, leverages e-coupons and digital marketing to drive consumer engagement, particularly among younger demographics, during the summer peak season. The campaign underscores MGM China's commitment to local economic development and digital payment adoption within the Macao SAR.","focusai_entities":"MGM China, Industrial Association of Macau (AIM), Bank of China Macau (BOC), Economic and Technological Development Bureau (DSEDT), Kenneth Feng, MGM China Holdings Limited, MinMPlaza, People's Republic of China, Macao SAR, Xiaohongshu, Douyin, Facebook, Instagram","focusai_location":"Macau, China","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.7), operator_casino (0.9), payments_fraud_aml (0.8), investor_analyst (0.9), supplier_vendor (0.7), journalist_researcher (0.9), marketing_crm (0.9), product_ux (0.7), tech_data (0.7)","focusai_suggestions":[{"label":"Non-Gaming Revenue Impact?","query":"What specific metrics will MGM China utilize to quantify the direct and indirect impact of this \"Shop Macau Fun Macau!\" campaign on its non-gaming revenue streams and overall GGR contribution for the latter half of 2024?"},{"label":"Digital Strategy Evolution?","query":"How does this e-payment and digital marketing initiative by MGM China signal an evolution in integrated resort operators' broader customer acquisition and retention strategies within the Macao SAR, particularly concerning younger demographics and cross-vertical engagement?"}],"footnotes":""},"categories":[157,16338],"tags":[1618],"class_list":["post-777017403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-asia-news","tag-mgm-china"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777017403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777017403"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777017403\/revisions"}],"predecessor-version":[{"id":777017410,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777017403\/revisions\/777017410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/25150"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777017403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777017403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777017403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}