{"id":777016706,"date":"2024-06-25T09:33:49","date_gmt":"2024-06-25T12:33:49","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777016706"},"modified":"2026-04-22T08:47:19","modified_gmt":"2026-04-22T11:47:19","slug":"acma-orders-hubbl-audit-after-sports-streaming-breaks-gambling-ad-rules","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/acma-orders-hubbl-audit-after-sports-streaming-breaks-gambling-ad-rules","title":{"rendered":"ACMA orders Hubbl audit after sports streaming breaks gambling ad rules"},"content":{"rendered":"\n

Hubbl’s Kayo showed gambling ads during live sports events.<\/p>\n\n\n\n\n\n\n\n

Australia.-\u00a0The Australian Communications and Media Authority (ACMA)\u00a0has found that Kayo, a sports streaming service provided by Hubbl, has breached gambling advertising rules by showing gambling ads during live sports events outside permitted times.<\/p>\n\n\n\n

The regulator had received complaints from viewers. Online content providers are not allowed to show gambling ads during live sports events between 5am and 8:30pm, including five minutes before and after the event.<\/p>\n\n\n\n

See also: <\/strong>ACMA blocks 3 more illegal offshore gambling websites<\/a><\/p>\n\n\n\n

ACMA found that 16 different gambling ads were aired outside of the permitted times during 267 live sport events. Hubbl said this was due to a system error affecting viewers using iOS applications over a six-week period in February and March 2023.<\/p>\n\n\n\n

ACMA authority member Carolyn Lidgerwood<\/strong> expressed concern about the extent of the error and Hubbl’s failure to identify the bug. <\/p>\n\n\n\n

She said: \u201cOnline\u00a0streaming services\u00a0as well as broadcasters all have a responsibility to put robust systems in place so that they adhere to these long-standing gambling advertising rules. The rules are there to reduce viewer exposure to gambling ads, particularly for impressionable young audiences and those vulnerable to gambling harms. In this case, Hubbl has let those viewers down.\u201d<\/p>\n\n\n\n

ACMA has instructed Hubbl to conduct an independent audit of its technical systems and processes, including the actions taken to address the breaches. If the company does not fulfil the requirements of the directive, the Federal Court may impose fines of up to AU$626,000 per day.<\/p>\n\n\n\n

See also: <\/strong>Nerida O\u2019Loughlin reappointed as ACMA chair<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Hubbl’s Kayo showed gambling ads during live sports events.<\/p>\n","protected":false},"author":176,"featured_media":777027998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Hubbl's Kayo streaming service has been found by the Australian Communications and Media Authority (ACMA) to have breached gambling advertising rules by airing 16 different gambling advertisements during 267 live sports events outside permitted hours. Attributed to a system error affecting iOS users, ACMA has mandated an independent audit of Hubbl's technical systems and processes, with potential daily fines of up to AU$626,000 for non-compliance.","focusai_entities":"Hubbl, Kayo, Australian Communications and Media Authority (ACMA), Carolyn Lidgerwood, Nerida O\u2019Loughlin","focusai_location":"Australia","focusai_target_profile":"ceo_executive (0.9), regulator (1.0), compliance_legal (1.0), operator_casino (0.8), affiliate_publisher (0.7), product_ux (0.75), tech_data (0.9), marketing_crm (0.85), investor_analyst (0.85), supplier_vendor (0.7)","focusai_suggestions":[{"label":"Audit Scope & Timeline","query":"What specific technical and procedural areas will the independent audit of Hubbl's systems encompass, and what is the mandated timeline for its completion and submission to ACMA?"},{"label":"Financial Impact Analysis","query":"Beyond the potential AU$626,000 daily fine, what is the estimated financial impact on Hubbl from the required independent audit, potential remediation costs, and any associated reputational damage?"}],"footnotes":""},"categories":[16336,156],"tags":[6093,24459],"class_list":["post-777016706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-regulation-news","tag-acma","tag-australian-communications-and-media-authority"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777016706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777016706"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777016706\/revisions"}],"predecessor-version":[{"id":777016726,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777016706\/revisions\/777016726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777027998"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777016706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777016706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777016706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}