The campaign will take place until June 29.<\/p>\n\n\n\n\n\n\n\n
Macau.- <\/strong>MGM has kicked off its first large-scale overseas promotional campaign in Bangkok, Thailand. Running from June 13 to 29, the initiative aims to attract more Southeast Asian tourists to Macau. <\/p>\n\n\n\n The campaign features a variety of events, such as the Magnificent Gala Master dinner, the MGM Travel Trade Luncheon, and a Macanese Food Promotion to highlight Macau’s cultural and culinary offerings.<\/p>\n\n\n\n Guests at the gala dinner at Rosewood Bangkok on June 13 included Thapanee Kiatphaibool<\/strong>, governor of the Tourism Authority of Thailand;\u00a0Maria Helena de Senna Fernandes<\/strong>, director of MGTO;\u00a0Sam Lei<\/strong>, executive director of Macao Trade and Investment Promotion Institute; Pansy Ho<\/strong>, chairperson and executive director of MGM China Holdings Limited;\u00a0Kenneth Feng<\/strong>, president and executive director of MGM China Holdings Limited; and\u00a0Hubert Wang<\/strong>, president & chief operating officer of MGM China Holdings Limited.<\/p>\n\n\n\n Ho said, \u201cMGM has always upheld the onus to support the Macau government\u2019s efforts in elevating the city’s cultural tourism economy on the global stage. Building on the foundations of deep mutual understanding and the upcoming 50th anniversary of diplomatic relations between China and Thailand, the future between Thailand and Macau will be bright.<\/p>\n\n\n\n “On MGM\u2019s calendar, this translates into a series of immersive, multi-dimensional events that celebrate our passions, underpinned by our deep-rooted belief that arts and culture are the global languages of the world. MGM will continue to champion the unique charms of Macau, transforming it into a world-class international leisure tourism destination that captivates the hearts and minds of travellers near and far.”<\/p>\n\n\n\n The Travel Trade Luncheon<\/strong> at the Glass House, Nai Lert Park Heritage Home, on June 14 brought together over 150 tourism representatives and media personnel. MGM introduced offerings such as the art museum at MGM MACAU and the residency show MGM 2049 set to debut in December.<\/p>\n\n\n\n De Senna Fernandes\u00a0delivered a speech at the luncheon and said: \u201cThailand is the fifth position among Macao\u2019s top international visitor\u2019s source markets. More importantly, it shows that in the first five months of the year, Thai visitor arrivals to Macao increased by 203 per cent, compared to the same period last year.<\/p>\n\n\n\n “We are enthusiastic to see MGM synchronize its promotional efforts with the Macao Government Tourism Office\u2019s annual large-scale promotion to meet Thai travel trade and consumers in Bangkok, creating more synergies to engage Thai travellers of different profiles with our destination.\u201d<\/p>\n\n\n\n MGM also participated in the Experience Macao Roadshow in Bangkok<\/strong> organised by the Macao Government Tourism Office (MGTO) at Central World from June 14 to 16. The roadshow followed similar events in\u00a0Japan<\/a>,\u00a0Singapore<\/a>\u00a0and\u00a0Indonesia<\/a> and featured booths from Macau\u2019s six gaming operators.<\/p>\n","protected":false},"excerpt":{"rendered":" The campaign will take place until June 29.<\/p>\n","protected":false},"author":176,"featured_media":17968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"MGM has launched a significant promotional campaign in Bangkok, Thailand, from June 13-29, aiming to attract more Southeast Asian tourists to Macau. This initiative, featuring cultural and culinary events, aligns with the Macau government's strategy to diversify its tourism economy and leverage non-gaming attractions. The campaign highlights Macau's unique offerings and seeks to capitalize on the substantial increase in Thai visitor arrivals, with MGM China's leadership emphasizing support for Macau's global cultural tourism elevation.","focusai_entities":"MGM, MGM China Holdings Limited, Tourism Authority of Thailand, Macao Government Tourism Office, Macao Trade and Investment Promotion Institute, Pansy Ho, Kenneth Feng, Hubert Wang, Thapanee Kiatphaibool, Maria Helena de Senna Fernandes, Sam Lei","focusai_location":"Macau, Bangkok, Thailand, Japan, Singapore, Indonesia","focusai_target_profile":"ceo_executive (0.95), regulator (0.85), operator_casino (0.9), marketing_crm (0.95), investor_analyst (0.9), supplier_vendor (0.75), journalist_researcher (0.9)","focusai_suggestions":[{"label":"ROI of Campaign","query":"What are the projected non-gaming revenue (NGR) and GGR uplift targets for MGM China resulting from this specific Southeast Asian promotional campaign, and how will these be measured against investment?"},{"label":"Diversification Strategy Alignment","query":"How does this targeted tourism promotion align with Macau's broader economic diversification mandate, and what specific metrics are being tracked to assess the long-term impact on the non-gaming sector's contribution to Macau's GDP?"}],"footnotes":""},"categories":[157,16338],"tags":[1618],"class_list":["post-777016477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-asia-news","tag-mgm-china"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777016477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777016477"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777016477\/revisions"}],"predecessor-version":[{"id":777016496,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777016477\/revisions\/777016496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/17968"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777016477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777016477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777016477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}