Julia Panina, head of product marketing at EvenBet Gaming, highlights the appeal of localised card games and the peculiarities of customisation and localisation in Asia\u2019s diverse gaming market.<\/p>\n\n\n\n\n\n\n\n
Opinion.- Asia is a very peculiar region in terms of gaming preferences and in-demand card games. Many local projects are unknown and unpaid outside. Each has its variations, which differ in every other country. <\/p>\n\n\n\n
In this article,\u00a0<\/strong>Julia Panina<\/a>, head of product marketing at\u00a0EvenBet Gaming<\/a>, explores the uniqueness of Asian card games and the peculiarities of customisation and localisation, sharing how you can profit from multi-gaming platforms.<\/p>\n\n\n\n Indonesia and Malaysia are included in the TOP 5 countries by online poker Google search results. Obviously, the first place goes to the United States, where the audience knows a lot about poker. But what do we know about Asia?<\/p>\n\n\n\n There are several reasons for that: the younger generation spends more time playing online<\/strong>; there is more availability when earlier people only had an opportunity to play during family holidays or friendly meetings. Now you can take your phone wherever you are and turn on your favourite game. Moreover, we should not forget about the global popularisation of online. <\/p>\n\n\n\n It\u2019s crucial to mention that Asia is a \u201cmulticoloured bouquet\u201d <\/strong>where in every country, original games are modified and acquired the flavour of a certain region. As an example, from Rummy today, we have: <\/p>\n\n\n\n Some of these games are based on Rummy, and some differ because of language and cultural diversity. People in Asian countries interact with each other while adapting things to their cultural code. <\/p>\n\n\n\n At\u00a0Evenbet Gaming, due to our 20 years of experience in poker software development,\u00a0we know all these cultural peculiarities<\/strong>\u00a0and understand the basics of which games are more appropriate to every specific region. We work with operators from different countries, adapting and implementing games for their needs and the mental peculiarities of gamers from a specific region. The most vivid examples are the Big 2 and Call Break Games, which we implemented for audiences in India, China, the Philippines, and Nepal. The same goes for Turkey, with its specific culture, which we were still able to adapt to with our Turkish poker game.\u00a0<\/p>\n\n\n\n Game customisation requires not only language changes but also the gameplay, number of cards, and bonuses. For example, 13 Card Rummy is the most popular in India, where players receive 13 cards each, and the rules recommend forming at least one pure sequence and one impure sequence for a declaration. At the same time, in Gin Rummy, 2-4 players are dealing with 10 cards each, and a player can win without having a completely valid set of cards. <\/p>\n\n\n\n In such cases, we customise game mechanics with professionals who understand the poker and card games kitchen, which is like a specific chef\u2019s kitchen. If a chef doesn\u2019t know how to cook, then he won\u2019t be able to prepare a complex Asian dish. Not everyone is ready to dive into the diverse Asian game market. <\/p>\n\n\n\n Today, multi-gaming platforms are like gaming supermarkets, and they are becoming increasingly popular among players in the Asian region. When one app, well-known like WeChat, has all possible games and solutions with all existing formats, it is becoming a metaverse in itself. <\/p>\n\n\n\n For example, MPL (Mobile Premier League) launched such an app in Southeast Asia. After gaining great results and popularity, they are now developing in Europe and America. This app has poker, card games, slots, arcades, fantasy games, sports betting, and much more. They even put games such as \u201cMake Words\u201d that no one had ever sold or monetised before. <\/p>\n\n\n\n EvenBet card games also joined that super app, allowing the operator to offer exactly what is desired in a particular region. Developing quality products with constant updates, exclusive features, and deliberate marketing strategies allowed EvenBet Gaming to enter the market<\/strong> and succeed for many years. Moreover, we are always ready to improve the game and add desired features and mechanics upon the operator\u2019s request. <\/p>\n\n\n\n Still, many Asian markets, such as Vietnam, Cambodia, Malaysia, and Indonesia, are closed<\/strong>. They exist inside their regions, and all the information about gamers\u2019 preferences is locked. Quite often, European companies face difficulties in finding and using such data. This is why it is crucial to work in Asia personally, have your country managers there, and research every specific market in detail. Gather as much information as possible and communicate with local operators. Only this way you can get valuable insights and build your brand successfully. Using Google search, you will never know which games an ordinary family plays at home in Thailand, even though it might be a game with millions of users. <\/p>\n\n\n\n Interest in poker games is rising in many Asian regions. For example, the Philippines renewed its Asian Poker Tour in 2024, which is a major event and one of the biggest Asian offline poker tournaments with thousands of players. The same popular tournament with a huge number of participants takes place in Vietnam. <\/p>\n\n\n\n Poker and card games in Asia have bright prospects in both online and offline formats. Gamers there are interested not only in their local solutions but also in popular worldwide card games. Asia was a market where life-dealer games were popular for a long time. But things have changed, and today, operators who make games that are in demand in a specific local market will certainly receive competitive advantages. <\/p>\n\n\n\n The emergence of multi-gaming platforms underscores the growing interest in varied gaming experiences within the region. EvenBet Gaming\u2019s<\/strong> research shows the rising popularity and potential for lucrative gameplay. Through localisation efforts with 20 years<\/strong> of experience and over 200 poker projects<\/strong> launched worldwide, we ensure that games resonate with players across different Asian countries, adapting to cultural nuances and gameplay preferences.<\/p>\n","protected":false},"excerpt":{"rendered":" Julia Panina, head of product marketing at EvenBet Gaming, highlights the appeal of localised card games and the peculiarities of customisation and localisation in Asia\u2019s diverse gaming market.<\/p>\n","protected":false},"author":176,"featured_media":777016086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"This article, authored by EvenBet Gaming's Head of Product Marketing, Julia Panina, explores the critical role of localization and customization in Asia's diverse iGaming market. It highlights the significant online growth of culturally specific card games like Rummy and Teen Patti across various Asian jurisdictions, emphasizing the need for tailored game mechanics, language, and cultural adaptations to effectively penetrate these unique gaming verticals.","focusai_entities":"Julia Panina, EvenBet Gaming","focusai_location":"Asia, Indonesia, Malaysia, United States, South Asia, Southeast Asia, India, China, Korea, Vietnam, Cambodia, Philippines, Thailand, Nepal, Turkey","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.7), operator_casino (1.0), affiliate_publisher (0.9), product_ux (1.0), tech_data (0.8), marketing_crm (0.9), investor_analyst (0.9), supplier_vendor (1.0), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Asia Market Entry","query":"What are the primary regulatory and licensing considerations for iGaming operators seeking to launch localized card game offerings in emerging Asian jurisdictions like India or Vietnam?"},{"label":"Localization ROI","query":"How can B2B suppliers quantify the return on investment for extensive game localization and customization efforts, particularly when adapting core mechanics for diverse cultural preferences in Asia?"}],"footnotes":""},"categories":[160,157],"tags":[24422],"class_list":["post-777016085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia-pacific","category-business-news","tag-evenbet-gaming"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777016085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777016085"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777016085\/revisions"}],"predecessor-version":[{"id":777016088,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777016085\/revisions\/777016088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777016086"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777016085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777016085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777016085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The most popular games In Asia<\/h2>\n\n\n\n
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Localisation and customisation:<\/h2>\n\n\n\n
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Multi-gaming platforms<\/h2>\n\n\n\n
Closed markets<\/h2>\n\n\n\n
Conclusion <\/h2>\n\n\n\n