Teni Grigoryan<\/strong>, head of sales at Galaxys, shares its perspectives about it.<\/p>\n\n\n\nWhat are your expectations for G2E Asia and SiGMA Asia 2024?<\/strong><\/p>\n\n\n\nGalaxsys\u2019s sales pipeline from the Asia Pacific region has been increasing over the past year. Therefore, we decided to attend G2E Asia and SiGMA Asia to meet with existing operator<\/strong>s, aggregators, and platforms who have expressed an interest in our game\u2019s portfolio. The events are also an opportunity for our team to increase Galaxsys\u2019 brand awareness, network with local companies, and collect invaluable market information and trends within the Asia region.<\/p>\n\n\n\n\u2018Fast & Crash Games, \u2018already popular in European and Latin American markets, are a unique category of fast-paced games that offer quick wins. What is the potential for such games in Asia? <\/strong><\/p>\n\n\n\nWe are seeing increasing interest in our games from the Asia region. The demand is driven by operators looking for new content that can deliver a point of difference for casino players, increasing player engagement and revenue opportunities. <\/p>\n\n\n\n
Casino players are always seeking new experiences that fit their lifestyle choices. While traditional casino slots, live dealers, and table games like Blackjack, Sci Bo and Baccarat remain the mainstay of choice in Asia, players are looking for simpler games or experiences<\/strong> that provide something different, especially on mobile devices.<\/p>\n\n\n\nGiven the size of the player market in Asia Pacific, Fast and Crash Games, as a game category mostly played on mobile, will become part of Asian players\u2019 games of choice over time.<\/p>\n\n\n\n
How will you customise the games to be successful amongst Asian players?<\/strong><\/p>\n\n\n\nAsian players prefer strong thematic and culturally relevant games, high production values, and creative assets.\u00a0Galaxsys\u2019 game story themes are very relatable and culturally appealing<\/strong>, and therefore, they can provide that emotional connection without trying too hard to think about what this means. For example, Ninja Crash, which recently won the\u00a0Most Played Game in Latin America at the SiGMA Summit, is based on food and cutting cake. Some of the finest cuisines and delicacies are found throughout Asian culture, and they will appeal to players.\u00a0<\/p>\n\n\n\nOur other fast games, such as our table-based games of Blackjack, Roulette X, Hi-Lo, and Sic-Bo<\/strong>, with their stunning visuals and various betting options, have already made a significant impact in the realm of dice-based gambling games. These games are already proving popular with Asian players, a testament to our team\u2019s creativity and understanding of player preferences. Our game themes have cultural, emotional, and universal appeal across various player groups in Europe, Latin America, and Asia. <\/p>\n\n\n\n\n\u201cAsian players prefer strong thematic and culturally relevant games, high production values, and creative assets.\u201d<\/p>\nTeni Grigoryan, head of sales at Galaxys.<\/em><\/cite><\/blockquote>\n\n\n\nWhat plans does Galaxsys have for expanding its presence in the Asian market?<\/strong><\/p>\n\n\n\nWe shall continue attending specific regional shows to expand our presence<\/strong> and lineup collaborations with local companies. One of our exciting developments this year is the launch of our new slot games This expansion of our portfolio will bring a diverse range of games to the Asian marketplace, so watch this space. <\/p>\n","protected":false},"excerpt":{"rendered":"Teni Grigoryan, head of sales at Galaxys, discusses the company\u2019s preparations for G2E Asia and SiGMA Asia.<\/p>\n","protected":false},"author":2,"featured_media":777016043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Galaxsys, a B2B iGaming content provider, is strategically expanding its footprint in the Asia Pacific region, leveraging key industry events like G2E Asia and SiGMA Asia. The company is focusing on its 'Fast & Crash Games' and new slot titles, customizing content to align with Asian player preferences for culturally relevant themes and high production values, aiming to capitalize on increasing demand from regional operators.","focusai_entities":"Galaxsys, Teni Grigoryan, G2E Asia, SiGMA Asia, SiGMA Summit","focusai_location":"Asia, Asia Pacific, Europe, Latin America","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.95), product_ux (0.85), marketing_crm (0.8), investor_analyst (0.9), supplier_vendor (0.9), journalist_researcher (0.85)","focusai_suggestions":[{"label":"APAC Market Share Goals?","query":"Given the competitive landscape, what specific market share objectives does Galaxsys aim to achieve in the APAC region within the next 12-24 months, and what KPIs will measure this success?"},{"label":"Regulatory Navigation Strategy?","query":"How does Galaxsys plan to navigate potential regulatory divergences and licensing complexities across various Asian jurisdictions when deploying culturally customized content and new game verticals?"}],"footnotes":""},"categories":[4,164,16333],"tags":[24467],"class_list":["post-777016041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-articles","category-interviews","category-south-east-asia-news","tag-sigma-asia-2024","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777016041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777016041"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777016041\/revisions"}],"predecessor-version":[{"id":777016046,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777016041\/revisions\/777016046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777016043"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777016041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777016041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777016041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}