How is Sportradar addressing possible concerns around the manipulation of results in the Asian market? What are the keys to avoiding match-fixing? <\/strong><\/p>\n\n\n\nMatch-fixing is a perennial problem which has been present in global sports for decades. At Sportradar, we are proud of our proven and effective match-fixing monitoring system, the Universal Fraud Detection System (UFDS) which is used by over 180 partners globally.<\/p>\n\n\n\n
In 2021, we made a strong commitment towards helping to safeguard the integrity of global sport by offering the UFDS free of charge to any sports federation or league worldwide. Sportradar has also published an annual global report with detailed insights on match-fixing since 2022.\u00a0<\/p>\n\n\n\n
When it comes to match-fixing, prevention is the preferable approach. We encourage our partners to be proactive and implement measures including monitoring systems to help identify suspicious activities and invest in education programmes for managers, players, and referees. By raising awareness about the risks and consequences of match-fixing, we empower them to make informed decisions and report any questionable behaviour. <\/p>\n\n\n\n
Lastly, robust due diligence is essential, and all stakeholders should undergo thorough scrutiny. By conducting background checks and verifying their integrity, we can minimize the risk of collusion with match-fixers. <\/p>\n\n\n\n
Bookmakers can also play their part by informing us of matches they think might be suspicious. <\/p>\n\n\n\n
What recent innovation is the Sportradar\u2019s team most proud of? <\/strong><\/p>\n\n\n\nTraditionally, we have relied on market-driven odds but one of our most recent innovations, Alpha Odds, has turned this on its head. Instead of generic odds, we can now provide personalised odds that align with an operator\u2019s risk tolerance, player preferences, and market dynamics. It\u2019s a game-changer. <\/p>\n\n\n\n
During the UEFA Euro 2024 Qualifiers, the AI-driven\u00a0Alpha Odds\u00a0delivered an average 15 per cent increase in profits for sportsbook operators. Alpha Odds more accurately predicts the probability of game events, and this precision allows operators to manage their risk effectively, resulting in a significant margin boost. I can assure you that no one else is doing it on the scale we are!\u00a0<\/p>\n\n\n\n
The claim of success is based on an analysis of over 11 million betting tickets placed across over 60 clients during the qualifying matches held between March 2023 and March 2024. The impact is tangible, and the potential for Euro 2024 is even more exciting<\/strong>. With an anticipated global betting turnover of over \u20ac62.2bn, Alpha Odds empowers operators to maximise profits. <\/p>\n\n\n\nSportradar\u2019s role is to be the innovator, what new solutions and initiatives can we expect to be launched in 2024? <\/strong><\/p>\n\n\n\nFirstly, our casino personalisation initiative is groundbreaking. Imagine a platform that adapts to your gaming style, recommends games based on your interests, and tailors bonuses to your playing history\u2014whether you\u2019re a seasoned high-roller or a casual player. <\/p>\n\n\n\n
Next, our custom bet inventory continues to expand. Sports betting enthusiasts crave flexibility and control, and our bet-builder feature allows you to create personalised bets by combining various outcomes within a single match. <\/p>\n\n\n\n
Finally, our client-centric approach in Asia ensures streamlined sales processes, stronger support and dedicated Technical Success Managers (TSMs) assisting our top clients with the integration and implementation of our products. <\/p>\n","protected":false},"excerpt":{"rendered":"
Oscar Brodkin, Sportradar\u2019s executive vice president and managing director for APAC, discusses the significance of SiGMA Asia for the company.<\/p>\n","protected":false},"author":176,"featured_media":777015962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Sportradar's EVP & MD APAC, Oscar Brodkin, details the company's strategic focus at SiGMA Asia, underscoring its commitment to the region. Sportradar will showcase tailored B2B solutions for Asian bookmakers, including Managed Trading Services and AI-driven personalization, aimed at enhancing sportsbook operational efficiency and margin optimization. Key discussions at the event are anticipated to cover evolving regulatory landscapes, AI adoption, and the complexities of diverse iGaming business models across Asia.","focusai_entities":"Oscar Brodkin, Sportradar, SiGMA Asia, Focus Gaming News, SiGMA Americas, Chinese Men\u2019s Professional Basketball League","focusai_location":"Asia, Manila, Europe, China","focusai_target_profile":"ceo_executive (0.9), regulator (0.75), compliance_legal (0.8), operator_casino (1.0), product_ux (0.85), tech_data (0.85), marketing_crm (0.8), investor_analyst (0.9), supplier_vendor (1.0), journalist_researcher (0.9)","focusai_suggestions":[{"label":"APAC Regulatory Outlook","query":"What specific regulatory frameworks or legislative changes in key Asian markets is Sportradar monitoring, and how are these influencing product development and market entry strategies?"},{"label":"AI Integration ROI","query":"Beyond personalization, what are the quantifiable ROI metrics Sportradar is observing from AI integration in areas like risk management and margin optimization for its Asian operator partners?"}],"footnotes":""},"categories":[4,164,16333],"tags":[24467,23849],"class_list":["post-777015961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-articles","category-interviews","category-south-east-asia-news","tag-sigma-asia-2024","tag-sportradar"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777015961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777015961"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777015961\/revisions"}],"predecessor-version":[{"id":777015963,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777015961\/revisions\/777015963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777015962"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777015961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777015961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777015961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}