{"id":777015787,"date":"2024-05-24T08:55:57","date_gmt":"2024-05-24T11:55:57","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777015787"},"modified":"2026-04-22T09:55:56","modified_gmt":"2026-04-22T12:55:56","slug":"crown-perth-partners-with-rac-arena","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/crown-perth-partners-with-rac-arena","title":{"rendered":"Crown Perth partners with RAC Arena"},"content":{"rendered":"\n<p>Crown gets naming rights to the arena&#8217;s premium Concert Club.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Australia.- <strong>RAC Arena<\/strong>, operated by ASM Global, has named <strong>Crown Perth <\/strong>as its first integrated hotel and resort partner.\u00a0This partnership, set to last until 2027, gives Crown Perth naming rights for RAC Arena&#8217;s premium feature, now called <strong>Crown Concert Club<\/strong>. Launched in November 2022, this provides an exclusive networking environment with cocktails.<\/p>\n\n\n\n<p><strong>Michael Scott<\/strong>, general manager of RAC Arena, said: \u201cWe believe pairing this new standard for corporate hospitality with Perth\u2019s premium entertainment precinct is a match made in heaven. Since opening their doors in the\u00a080s, Crown Perth has been synonymous with providing the WA community with elevated experiences, and we look forward to what we can cook up together.\u201d\u00a0<\/p>\n\n\n\n<p>Crown Perth CEO\u00a0<strong>David Tsai\u00a0<\/strong>added: \u201cThis partnership symbolises our shared commitment to delivering incredible experiences to the community.\u00a0RAC Arena and Crown Perth joining forces on this partnership underlines our role in delivering\u00a0world-class\u00a0entertainment, setting the stage for unforgettable moments and memories to be made in our vibrant city.\u201d\u00a0<\/p>\n\n\n\n<p><strong>See also:&nbsp;<\/strong><a href=\"https:\/\/focusgn.com\/asia-pacific\/crown-resorts-pledges-au160k-to-the-salvation-army\" target=\"_blank\" rel=\"noreferrer noopener\">Crown Resorts pledges AU$160k to the Salvation Army<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crown gets naming rights to the arena&#8217;s premium Concert Club.<\/p>\n","protected":false},"author":176,"featured_media":25558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Crown Perth has secured naming rights for RAC Arena's premium Concert Club, now rebranded as the Crown Concert Club, through a partnership with ASM Global extending until 2027. This collaboration aims to elevate corporate hospitality and entertainment experiences in Perth, leveraging Crown's integrated resort model.","focusai_entities":"Crown Perth, RAC Arena, ASM Global, Crown Concert Club, Michael Scott, David Tsai, Crown Resorts, Salvation Army","focusai_location":"Australia, Perth, WA","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.85), marketing_crm (0.9), investor_analyst (0.8), journalist_researcher (0.75)","focusai_suggestions":[{"label":"Crown Perth ROI?","query":"What is the projected return on investment for Crown Perth from this naming rights agreement, specifically concerning high-net-worth client acquisition and non-gaming revenue uplift within its integrated resort model?"},{"label":"Brand Strategy Alignment?","query":"How does this strategic partnership with RAC Arena align with Crown Perth's broader brand rehabilitation efforts and its commitment to community engagement following recent regulatory scrutiny?"}],"footnotes":""},"categories":[16336,157],"tags":[14657],"class_list":["post-777015787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-business-news","tag-crown-resorts"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777015787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777015787"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777015787\/revisions"}],"predecessor-version":[{"id":777015823,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777015787\/revisions\/777015823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/25558"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777015787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777015787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777015787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}