{"id":777014826,"date":"2024-04-18T08:24:21","date_gmt":"2024-04-18T11:24:21","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777014826"},"modified":"2026-04-22T11:04:03","modified_gmt":"2026-04-22T14:04:03","slug":"crown-melbourne-announces-new-bar","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/crown-melbourne-announces-new-bar","title":{"rendered":"Crown Melbourne announces new bar"},"content":{"rendered":"\n<p>The Henley will be inspired by the heritage of the regattas in Henley-on-Yarra.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Australia.-\u00a0Crown Melbourne\u00a0has announced the development of a new bar called the The Henley, slated to open in late 2024. It will be inspired by the heritage of the regattas held in Henley-on-Yarra, which were modelled on those of Henley-on-Thames in England.<\/p>\n\n\n\n<p>The company said the Riverwalk venue would be designed by Melbourne interior architecture and design studio, Mitchell &amp; Eades. The centrepiece of the bar will be a U-shaped marble bar. There will be an outdoor area, high tables for group gatherings and dining alcoves. There will be cocktails, tap beers and a curated wine list with a focus on Victorian wines. The culinary offerings will spotlight locally sourced produce in a modern Australian menu centred on shared plates and small bites.<\/p>\n\n\n\n<p>Situated at the eastern end of the Crown Melbourne resort, The Henley will occupy the space currently occupied by Rosetta, which will close on May 18.\u00a0<\/p>\n\n\n\n<p><strong>Mike Volkert<\/strong>, Crown Melbourne CEO, said: \u201cWe are thrilled to share the news of The Henley at Crown Melbourne as we begin to reinvigorate Crown Melbourne for our guests. Our vision for The Henley at Crown Melbourne was to create a venue that opens directly onto the Riverwalk &#8211; a unique and previously underutilised asset &#8211; allowing for greater catchment as people seek out a riverside drink or meal.<\/p>\n\n\n\n<p>\u201cThe announcement of The Henley at Crown Melbourne signifies the start of what is to come for Crown. We are looking to create a portfolio of restaurants and bars that bring together the best culinary and bartender talent from across the world combined with the best local talent and inimitable Melbourne flavour to create the city\u2019s most sought-after hospitality destination. We look forward to providing our guests with more information on The Henley at Crown Melbourne in the coming months.\u201d<\/p>\n\n\n\n<p><strong>See also:&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/fair-work-commission-approves-crown-melbourne-enterprise-agreements\" rel=\"noreferrer noopener\">Fair Work Commission approves Crown Melbourne enterprise agreements<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Henley will be inspired by the heritage of the regattas in Henley-on-Yarra.<\/p>\n","protected":false},"author":176,"featured_media":25149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Crown Melbourne has announced the development of 'The Henley,' a new premium bar slated to open in late 2024, replacing Rosetta. This strategic investment in a Riverwalk-facing F&B venue aims to reinvigorate the integrated resort, enhance non-gaming revenue streams, and elevate the overall guest experience. CEO Mike Volkert emphasized this as the initial step in creating a diversified portfolio of high-end hospitality destinations within Crown Melbourne.","focusai_entities":"Crown Melbourne, Mitchell & Eades, Mike Volkert, Rosetta, The Henley","focusai_location":"Australia, Melbourne, Henley-on-Yarra, Henley-on-Thames, England, Victoria","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.9), marketing_crm (0.75), investor_analyst (0.85), journalist_researcher (0.8)","focusai_suggestions":[{"label":"ROI & Diversification","query":"What is the projected return on investment for this F&B capital expenditure, and how does it align with Crown Melbourne's broader strategy for non-gaming revenue diversification and EBITDA contribution?"},{"label":"Market Positioning","query":"How will the introduction of 'The Henley' impact Crown Melbourne's competitive positioning within the premium hospitality and integrated resort market, particularly concerning foot traffic generation and cross-sell opportunities to gaming verticals?"}],"footnotes":""},"categories":[16336,28],"tags":[23825],"class_list":["post-777014826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-casino-news","tag-crown-melbourne"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777014826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777014826"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777014826\/revisions"}],"predecessor-version":[{"id":777014858,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777014826\/revisions\/777014858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/25149"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777014826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777014826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777014826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}