There were 1,139 MICE events last year.<\/p>\n\n\n\n\n\n\n\n
Macau.- The Macao Trade and Investment Promotion Institute (IPIM)<\/strong> has reported that 1,139 Meetings, Incentives, Conferences, and Exhibitions (MICE) held in the city in 2023 contributed non-gaming revenue of MOP6.2bn (US$744m)<\/strong>. That’s a threefold increase from 2022.<\/p>\n\n\n\n The per capita expenditures of conference delegates increased from MOP3,781 in 2019 to MOP4,823 in 2023. Comparatively, leisure tourists who visited Macao for non-MICE purposes spent an average of MOP2,525. Macau aims to host 1,500 MICE events this year.<\/p>\n\n\n\n See also: <\/strong>Macau GDP forecast to grow 16.8% this year<\/a><\/p>\n\n\n\n The Macao Government Tourism Office (MGTO) is running a series of overseas roadshows<\/a>\u00a0in Seoul, Singapore, Jakarta, Bangkok, and Kuala Lumpur between late April and June as part of a strategy to boost international tourism arrivals. The MGTO has said that the city aims to attract\u00a0around 2 million visitors<\/a>\u00a0from outside of China this year.<\/p>\n","protected":false},"excerpt":{"rendered":" There were 1,139 MICE events last year.<\/p>\n","protected":false},"author":176,"featured_media":25493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Macau's MICE sector generated MOP6.2bn (US$744m) in non-gaming revenue in 2023 from 1,139 events, a threefold increase from 2022, with delegates spending significantly more than leisure tourists. The city aims to host 1,500 MICE events this year and attract 2 million international visitors, supported by global roadshows.","focusai_entities":"Macao Trade and Investment Promotion Institute (IPIM), Macao Government Tourism Office (MGTO)","focusai_location":"Macau, Seoul, Singapore, Jakarta, Bangkok, Kuala Lumpur, China","focusai_target_profile":"ceo_executive (1.0), regulator (0.8), operator_casino (1.0), marketing_crm (0.7), investor_analyst (1.0), supplier_vendor (0.7), journalist_researcher (1.0)","focusai_suggestions":[{"label":"MICE Revenue Contribution?","query":"What is the projected percentage contribution of MICE non-gaming revenue to Macau's total GGR for 2024, considering the target of 1,500 events?"},{"label":"International Visitor Strategy?","query":"How do the MGTO's international roadshows specifically target high-value MICE delegates versus general leisure tourists, and what B2B partnerships are being leveraged?"}],"footnotes":""},"categories":[157,16338],"tags":[],"class_list":["post-777014774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-asia-news"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777014774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777014774"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777014774\/revisions"}],"predecessor-version":[{"id":777014777,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777014774\/revisions\/777014777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/25493"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777014774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777014774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777014774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}