{"id":777014702,"date":"2024-04-12T06:37:50","date_gmt":"2024-04-12T09:37:50","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777014702"},"modified":"2026-04-22T11:14:25","modified_gmt":"2026-04-22T14:14:25","slug":"chinas-cba-league-extends-global-broadcast-and-integrity-partnership-with-sportradar","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/chinas-cba-league-extends-global-broadcast-and-integrity-partnership-with-sportradar","title":{"rendered":"China\u2019s CBA League extends global broadcast and integrity partnership with Sportradar"},"content":{"rendered":"\n<p><span style=\"font-family: Montserrat, Arial, sans-serif;letter-spacing: 0.35px\">The collaboration seeks to enhance fan engagement and broaden the league\u2019s viewership in international markets.<\/span><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Press release.-\u00a0<strong>The Chinese Men\u2019s Professional Basketball League (CBA League)\u00a0<\/strong>and\u00a0<a href=\"https:\/\/focusgn.com\/asia-pacific\/sportradar-selected-to-power-taiwans-sports-lottery-with-customised-omnichannel-sportsbook-and-player-management-solution\" data-type=\"post\" data-id=\"777010040\" target=\"_blank\" rel=\"noreferrer noopener\">Sportradar<\/a>\u00a0announced a strategic extension of their partnership aimed at growing the league\u2019s global presence and ensuring integrity within Chinese basketball.<\/p>\n\n\n\n<p>This extension will leverage<strong>&nbsp;Sportradar\u2019s expansive network to distribute more than 550 games<\/strong>, including highlights and short-form video, through the regular and post-season. Through international broadcast and audio-visual distribution channels, including leading broadcasters, streaming services and over-the-top (OTT) platforms, the collaboration seeks to enhance fan engagement and broaden the league\u2019s viewership in international markets.<\/p>\n\n\n\n<p>CBA League will also continue to receive<strong>&nbsp;Sportradar\u2019s market-leading integrity services<\/strong>, with its suite of technological solutions and products deployed to safeguard CBA League competitions against a range of integrity threats.<\/p>\n\n\n\n<p><strong>Shirley Lv<\/strong>, who led the broadcast rights negotiation at CBA League said: \u201cWe are delighted to extend our partnership with Sportradar and believe it will provide enriched possibilities and further awareness for CBA League, given the company\u2019s extensive experience and recent track record.&nbsp;<\/p>\n\n\n\n<p>\u201cBy building up opportunities globally in this long-term partnership, we look forward to developing the continued growth of the CBA League and reaching out to new audiences around the world.\u201d<\/p>\n\n\n\n<p><strong>Ben Turner<\/strong>, head of sports content and partnerships, APAC and Head of Global Basketball, Sportradar said: \u201cSportradar is the unparalleled partner to propel CBA League towards previously untapped levels of global visibility. Basketball is one of only a few sports with significant global appeal, and Sportradar is committed to maximizing this potential for both the CBA League and our clients.&nbsp;<\/p>\n\n\n\n<p>\u201cTogether, we will continue to unlock immense value through our content offering, fostering growth and engagements across diverse markets.\u201d<\/p>\n\n\n\n<p>The 2023\/24 season is the CBA league\u2019s 29th edition, with 20 teams vying for top honours.<\/p>\n\n\n\n<p>Globally,\u00a0<a href=\"https:\/\/focusgn.com\/asia-pacific\/sportradar-and-baseball-australia-to-take-australian-baseball-league-global-with-new-streaming-platform\" data-type=\"post\" data-id=\"35228\" target=\"_blank\" rel=\"noreferrer noopener\">Sportradar<\/a>\u00a0partners with more than 30 of the largest basketball organisations and leagues including the International Basketball Federation (FIBA), National Basketball Association (NBA), French Basketball League (LNB) and Turkish Basketball Federation (TBF).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The collaboration seeks to enhance fan engagement and broaden the league\u2019s viewership in international markets.<\/p>\n","protected":false},"author":176,"featured_media":34673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"The Chinese Men\u2019s Professional Basketball League (CBA League) has extended its strategic partnership with Sportradar, aiming to significantly broaden its global viewership and enhance fan engagement through international content distribution channels. Concurrently, Sportradar will continue to provide its market-leading integrity services, safeguarding CBA League competitions against various threats.","focusai_entities":"Chinese Men\u2019s Professional Basketball League, CBA League, Sportradar, Shirley Lv, Ben Turner, International Basketball Federation, FIBA, National Basketball Association, NBA, French Basketball League, LNB, Turkish Basketball Federation, TBF","focusai_location":"China, APAC","focusai_target_profile":"ceo_executive (0.9), regulator (0.8), compliance_legal (0.8), tech_data (0.7), marketing_crm (0.7), investor_analyst (0.9), supplier_vendor (0.9), journalist_researcher (0.85)","focusai_suggestions":[{"label":"Sportradar ROI?","query":"What is the projected return on investment for Sportradar's expanded content distribution network, considering the investment in international broadcast and OTT channels?"},{"label":"Integrity Impact?","query":"How will the enhanced integrity services impact the CBA League's governance framework and regulatory standing within international sports bodies?"}],"footnotes":""},"categories":[157,16338,24777],"tags":[23849],"class_list":["post-777014702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-asia-news","category-partner-news","tag-sportradar","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777014702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777014702"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777014702\/revisions"}],"predecessor-version":[{"id":777014703,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777014702\/revisions\/777014703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/34673"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777014702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777014702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777014702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}