BetMakers has acquired racing content and technology assets for AU$1.5m.<\/p>\n\n\n\n\n\n\n\n
Australia.-\u00a0BetMakers\u00a0has announced through a company filing that it has acquired assets from Racelab<\/strong>, an international supplier of enhanced racing wagering products and technologies. The company said the acquisition, valued at AU$1.5m (US$977,501), is a strategic move to bolster its position in racing wagering.<\/p>\n\n\n\n This acquisition includes race form, preview, and statistics technology, along with proprietary fixed odds pricing technology and associated algorithms.\u00a0 <\/p>\n\n\n\n Commenting on the acquisition,\u00a0Jake Henson<\/strong>, BetMakers CEO, said: \u201cWe are very pleased to secure this unique set of assets that hold tremendous potential for BetMakers.\u00a0We have acquired market-leading technology that further broadens the capabilities of BetMakers\u2019 racing ecosystem for both wagering operators and rights holders alike, across the globe.\u00a0<\/p>\n\n\n\n “In addition, we are uniquely placed to integrate the RACELAB operations into our existing global infrastructure, driving new revenues via our existing sales channels and continuing to develop upon the strategic vision of both ProFORM and ODDS ENGINE technologies.\u00a0We are very confident in our ability to deliver substantial value from this acquisition, and to contribute towards both revenue and earnings growth in FY25 and beyond.\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" BetMakers has acquired racing content and technology assets for AU$1.5m.<\/p>\n","protected":false},"author":176,"featured_media":19807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"BetMakers has acquired racing content and technology assets from Racelab for AU$1.5m, a strategic move to enhance its global racing wagering ecosystem. This acquisition includes advanced race form, preview, statistics, and proprietary fixed odds pricing technologies, aiming to drive new revenues and earnings growth from FY25. The integration is expected to broaden BetMakers' B2B capabilities for wagering operators and rights holders.","focusai_entities":"BetMakers, Racelab, Jake Henson","focusai_location":"Australia","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.85), product_ux (0.8), tech_data (0.85), investor_analyst (0.95), supplier_vendor (0.9), journalist_researcher (0.85)","focusai_suggestions":[{"label":"Racelab Integration Synergies","query":"What specific operational synergies and cost efficiencies are anticipated from integrating Racelab's proprietary technologies into BetMakers' existing global infrastructure, and how will these be measured?"},{"label":"FY25 Growth Projections","query":"Can BetMakers provide a more granular breakdown of the projected revenue and earnings contribution from this acquisition for FY25 and beyond, distinguishing between new client acquisition and enhanced offerings to existing partners?"}],"footnotes":""},"categories":[16336,157,158],"tags":[233],"class_list":["post-777014687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-business-news","category-slider-home","tag-sports-betting"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777014687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777014687"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777014687\/revisions"}],"predecessor-version":[{"id":777014718,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777014687\/revisions\/777014718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/19807"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777014687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777014687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777014687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}