{"id":777014536,"date":"2024-04-08T09:18:27","date_gmt":"2024-04-08T12:18:27","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777014536"},"modified":"2026-04-22T11:25:04","modified_gmt":"2026-04-22T14:25:04","slug":"mgto-to-hold-five-international-roadshows-between-april-and-june","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/mgto-to-hold-five-international-roadshows-between-april-and-june","title":{"rendered":"MGTO to hold five international roadshows between April and June"},"content":{"rendered":"\n<p>The roadshows aim to diversify Macau&#8217;s tourist demographics.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Macau.-\u00a0The <strong>Macao Government Tourism Office (MGTO)<\/strong>\u00a0is intensifying efforts to attract more international tourists to Macau with a series of overseas roadshows between late April and June.\u00a0Roadshows in Seoul, Singapore, Jakarta, Bangkok, and Kuala Lumpur aim to diversify Macau&#8217;s tourist demographics and reduce its reliance on mainland Chinese visitors.<\/p>\n\n\n\n<p>Following a <a href=\"https:\/\/focusgn.com\/asia-pacific\/mgto-targets-japanese-tourists-with-tokyo-roadshow\" target=\"_blank\" rel=\"noreferrer noopener\">roadshow in Tokyo last month<\/a>, the events will be held in major shopping malls to showcase Macao&#8217;s tourist attractions. There will be prizes, and Macau&#8217;s six gaming concessionaires and Air Macau will participate alongside travel agencies and businesses promoting Macau-related products.<\/p>\n\n\n\n<p>The roadshows are part of a broader strategy by the Macao government to boost international tourism arrivals. The MGTO has said that the city aims to attract\u00a0<a href=\"https:\/\/focusgn.com\/asia-pacific\/macau-government-tourism-office-expects-over-2m-overseas-visitors-in-2024\" target=\"_blank\" rel=\"noreferrer noopener\">around 2 million foreign visitors this year<\/a>\u00a0(from outside of China).\u00a0<\/p>\n\n\n\n<p>Macao heavily relies on mainland Chinese tourists, who\u00a0<a href=\"https:\/\/focusgn.com\/asia-pacific\/macau-received-28-million-visitors-in-2023\" target=\"_blank\" rel=\"noreferrer noopener\">accounted for 67.5 per cent of all visitors in 2023<\/a>. Travellers from outside Greater China (Hong Kong and Taiwan) made up just 5.2 per cent of the market.\u00a0<\/p>\n\n\n\n<p><strong>See also:<\/strong>&nbsp;<a target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/macau-visitor-arrivals-up-106-7-in-february\" rel=\"noreferrer noopener\">Macau visitor arrivals up 106.7% in February<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The roadshows aim to diversify Macau&#8217;s tourist demographics.<\/p>\n","protected":false},"author":176,"featured_media":20789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Macao Government Tourism Office (MGTO) is launching a series of international roadshows to diversify its tourist demographics, aiming to attract 2 million foreign visitors this year. This strategic initiative, involving Macau's six gaming concessionaires, seeks to reduce the region's heavy reliance on mainland Chinese tourists and broaden its economic base. The roadshows will target key Asian markets to showcase Macau's attractions and foster international visitation.","focusai_entities":"Macao Government Tourism Office (MGTO), Air Macau, Macau's six gaming concessionaires","focusai_location":"Macau, Seoul, Singapore, Jakarta, Bangkok, Kuala Lumpur, Tokyo, China, Hong Kong, Taiwan","focusai_target_profile":"ceo_executive (0.9), regulator (0.9), operator_casino (1.0), marketing_crm (0.9), investor_analyst (0.95), supplier_vendor (0.7), journalist_researcher (0.95)","focusai_suggestions":[{"label":"GGR Uplift Projections?","query":"What specific GGR uplift is projected from the targeted 2 million international visitors, and how will this impact the concessionaires' revenue diversification metrics and capital allocation strategies?"},{"label":"Regulatory Impact Analysis?","query":"How will the regulatory frameworks in target markets (e.g., Korea, Singapore) influence the marketing and operational strategies of Macau's gaming concessionaires participating in these roadshows, particularly concerning B2C licensing and advertising compliance?"}],"footnotes":""},"categories":[157,16338],"tags":[23906],"class_list":["post-777014536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-asia-news","tag-macau-casinos"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777014536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777014536"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777014536\/revisions"}],"predecessor-version":[{"id":777014556,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777014536\/revisions\/777014556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/20789"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777014536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777014536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777014536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}