{"id":777014529,"date":"2024-04-08T09:18:59","date_gmt":"2024-04-08T12:18:59","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777014529"},"modified":"2026-04-22T11:24:12","modified_gmt":"2026-04-22T14:24:12","slug":"rfid-tables-to-boost-macau-casino-revenue-analysts-say","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/rfid-tables-to-boost-macau-casino-revenue-analysts-say","title":{"rendered":"RFID tables to boost Macau casino revenue, analysts say"},"content":{"rendered":"\n<p>Citigroup analysts suggest RFID tables can boost GGR without an increase in foot traffic or reduction in operating expenses.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Macau.- Analysts continue to tout the benefits of Macau casino operators&#8217; introduction of radio frequency identification (RFID) technology tables. Citigroup&#8217;s <strong>George Choi <\/strong>and<strong> Ryan Cheung<\/strong> say smart tables, constituting 10 per cent of all tables, will drive organic GGR growth by expediting gameplay and capturing data on &#8216; betting patterns for more accurate valuation and cost-effective player-comping strategies.<\/p>\n\n\n\n<p>The tables also address security concerns by preventing counterfeit chip usage and identifying high-value yet unrated players. They can also facilitate the introduction of new betting options and enhance anti-money laundering (AML) measures.<\/p>\n\n\n\n<p>The report highlights that all Mass baccarat tables at two MGM China casinos are now equipped with the technology. It notes 140 such tables at the Londoner and 24 in the Grind Mass area at Wynn Macau. <\/p>\n\n\n\n<p>A previous report revealed\u00a0<strong>Melco Resorts &amp; Entertainment<\/strong>\u00a0plans to install RFID tables in its premium mass gaming area by the end of this month.\u00a0<strong>Galaxy Entertainment Group\u00a0<\/strong><a href=\"https:\/\/focusgn.com\/asia-pacific\/macau-introduction-of-rfid-tables-will-aid-tax-rebates-analysts-say\" target=\"_blank\" rel=\"noreferrer noopener\">will install tables in the second quarter<\/a>\u00a0and<strong>\u00a0SJM<\/strong>, at Grand Lisboa, in the fourth quarter.\u00a0In March, secretary for economy and finance <strong>Lei Wai Nong <\/strong>said electronic gaming tables and chips could help track foreign players\u2019 bets more accurately.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Citigroup analysts suggest RFID tables can boost GGR without an increase in foot traffic or reduction in operating expenses.<\/p>\n","protected":false},"author":176,"featured_media":19870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Citigroup analysts project that the adoption of RFID technology in Macau casino tables will significantly boost Gross Gaming Revenue (GGR) by accelerating gameplay and enabling sophisticated data capture for enhanced player valuation and comping strategies. This technological integration also addresses critical security concerns, prevents counterfeit chip usage, and strengthens Anti-Money Laundering (AML) measures across various operators. Several major operators, including MGM China, Melco Resorts, Galaxy Entertainment, and SJM, are in various stages of deploying this technology.","focusai_entities":"Citigroup, George Choi, Ryan Cheung, MGM China, Londoner, Wynn Macau, Melco Resorts & Entertainment, Galaxy Entertainment Group, SJM, Lei Wai Nong","focusai_location":"Macau","focusai_target_profile":"ceo_executive (0.9), regulator (0.85), compliance_legal (0.9), operator_casino (0.95), product_ux (0.7), tech_data (0.9), marketing_crm (0.8), payments_fraud_aml (0.9), investor_analyst (0.95), supplier_vendor (0.85), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Projected RFID ROI?","query":"What is the projected Return on Investment (ROI) for Macau operators deploying RFID tables, considering both GGR uplift and operational expenditure efficiencies?"},{"label":"Competitive Impact of Rollout?","query":"How will the staggered rollout of RFID technology across major Macau operators impact competitive dynamics and market share distribution in the premium mass and mass market segments?"}],"footnotes":""},"categories":[157,16338],"tags":[23906],"class_list":["post-777014529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-asia-news","tag-macau-casinos"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777014529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777014529"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777014529\/revisions"}],"predecessor-version":[{"id":777014562,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777014529\/revisions\/777014562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/19870"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777014529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777014529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777014529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}