SiGMA Africa is just around the corner. What are your expectations for this event? <\/strong><\/p>\n\n\n\nAfrica is an important continent to us. This event is a good chance for us to raise our brand exposure in the huge market. At SiGMA, we expect to meet potential business partners and present our products to them \u2013 not on calls, but face-to-face \u2013 so we can get their feedback about our products. <\/p>\n\n\n\n
Hopefully we can establish partnerships and build new collaboration between us. This event is surely a great opportunity to increase our brand visibility in the region<\/strong>, and make long-term partnerships. <\/p>\n\n\n\n\n\u201cThis event is a good chance for us to raise our brand exposure in the huge market.\u201d<\/p>\nEmily Asava, regional business development manager at SA Gaming.<\/cite><\/blockquote>\n\n\n\nSA Gaming will also attend SiGMA Africa. What will be the company\u2019s proposal for the event? <\/strong><\/p>\n\n\n\nMeeting new partners and striking new deals are definitely our primary goals. We would also like to meet some media representatives whom we can work with <\/strong>to enhance our brand awareness in the region. <\/p>\n\n\n\nBy raising our brand visibility in the region, more operators and players have a better recognition of our brand and our products. This would be beneficial to our long-term development in this market. <\/p>\n\n\n\n
What is your perspective on the African market? Recently, many companies have been focusing on it. What do you believe are the main attractive points of this market? <\/strong><\/p>\n\n\n\nWithout a doubt, Africa continues to see new entrants into the market. I believe that players\u2019 dynamic behaviour, spending power and the huge population the continent holds all make Africa a truly attractive market with great opportunities<\/strong>. <\/p>\n\n\n\nAfrica is the home to one-sixth of the population in the world<\/strong>. It also houses some of the world\u2019s fastest-growing economies. Consumers from this market are enjoying an unprecedented increase in their quality of life. They are looking for new types of entertainment, and online gaming is surely one of them.<\/p>\n\n\n\nWhat do you think still needs improvement for this market to grow even further? <\/strong><\/p>\n\n\n\nAfrica is a vibrant market to be discovered and developed. In the world of online entertainment, technology is the key to growth. In this market, it means access to the Internet and availability of online resources, as some areas in certain countries still lack access to stable connectivity.<\/p>\n\n\n\n
With improved infrastructure in the region, we are sure this market will enjoy substantial growth, where we can create infinite possibilities. <\/p>\n\n\n\n
\n\u201cWith improved infrastructure in the region, we are sure this market will enjoy substantial growth.\u201d\u00a0<\/p>\nEmily Asava, regional business development manager at SA Gaming.<\/cite><\/blockquote>\n\n\n\nYou will be participating as a speaker in the \u201cWomen in Gaming\u201d panel. How did the proposal come about, and what is your view on the role of women in the gaming industry today? <\/strong><\/p>\n\n\n\nI was approached by the event organiser who has been keen on my journey in the industry and would like me to share my experience. My view on this topic is that I find women to be naturally good at ownership and relationship building<\/strong>, and therefore we have the edge when it comes to brand development and visibility. A brand with better exposure has the advantage and that directly brings in gains commercially.<\/p>\n","protected":false},"excerpt":{"rendered":"Emily Asava, regional business development manager at SA Gaming, shares insights into her journey in the gaming industry and expectations for SiGMA Africa.<\/p>\n","protected":false},"author":176,"featured_media":777013851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Emily Asava, Regional Business Development Manager at SA Gaming, discusses her career trajectory and SA Gaming's strategic objectives for SiGMA Africa, focusing on B2B networking and brand exposure. She provides an analytical perspective on the African iGaming market's substantial growth potential, driven by its demographic and economic factors, while underscoring the imperative for enhanced technological infrastructure to facilitate further market maturation.","focusai_entities":"Emily Asava, SA Gaming, Focus Gaming News, SiGMA Africa, LinkedIn","focusai_location":"Africa","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.85), marketing_crm (0.8), investor_analyst (0.9), supplier_vendor (0.95), journalist_researcher (0.85)","focusai_suggestions":[{"label":"Africa Regulatory Landscape","query":"What specific regulatory and licensing challenges does SA Gaming anticipate or currently navigate when expanding into diverse African jurisdictions, given the varying compliance frameworks across the continent?"},{"label":"Infrastructure Investment Impact","query":"Beyond internet connectivity, what other technological infrastructure gaps in Africa, such as payment processing or data center availability, might impact SA Gaming's long-term operational scalability and product delivery?"}],"footnotes":""},"categories":[4,164],"tags":[24401,21740],"class_list":["post-777013848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-articles","category-interviews","tag-exclusive-interview","tag-sa-gaming"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777013848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777013848"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777013848\/revisions"}],"predecessor-version":[{"id":777013855,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777013848\/revisions\/777013855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777013851"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777013848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777013848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777013848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}