{"id":777012104,"date":"2023-12-22T10:25:14","date_gmt":"2023-12-22T13:25:14","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777012104"},"modified":"2026-04-22T14:28:30","modified_gmt":"2026-04-22T17:28:30","slug":"wynn-macau-receives-gold-at-interactive-creative-awards-media-marketing-awards","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/wynn-macau-receives-gold-at-interactive-creative-awards-media-marketing-awards","title":{"rendered":"Wynn Macau receives gold at Interactive Creative Awards &amp; Media Marketing Awards"},"content":{"rendered":"\n<p>The company received the award for the Richie Jen Miss You comms project.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Macau.- <strong>Wynn Macau<\/strong> was among winners at the Interactive Creative Awards &amp; Media Marketing Awards run by Modern Advertising magazine and the China Advertising Association. It earned the Gold Award for a campaign for the Richie Jen Miss You concert, a collaboration with Cheil (Beijing Dentsu Advertising Co) in March.\u00a0<\/p>\n\n\n\n<p>For the first stop of Jen&#8217;s 2023 Miss You concert tour, Wynn boosted engagement through multiple platforms with initiatives such as flash mobs near the SkyCab entrance at Wynn Palace.<\/p>\n\n\n\n<p> The company wrote in a media release: \u201cWynn remains committed to organizing a variety of entertaining performances and events, integrating tourism with diverse industries such as entertainment, culture and the arts, MICE as well as major sporting events in line with the Macao SAR Government&#8217;s &#8220;tourism +&#8221; development strategy to boost the city&#8217;s economic diversification.&#8221;<\/p>\n\n\n\n<p><strong>See also: <\/strong><a href=\"https:\/\/focusgn.com\/asia-pacific\/moodys-upgrades-wynn-macau-outlook\" data-type=\"link\" data-id=\"https:\/\/focusgn.com\/asia-pacific\/moodys-upgrades-wynn-macau-outlook\" target=\"_blank\" rel=\"noreferrer noopener\">Moody\u2019s upgrades Wynn Macau outlook<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company received the award for the Richie Jen Miss You comms project.<\/p>\n","protected":false},"author":226,"featured_media":25147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Wynn Macau secured a Gold Award for its Richie Jen Miss You concert campaign, a collaborative effort with Cheil (Beijing Dentsu Advertising Co). This recognition underscores Wynn's strategic commitment to integrating tourism with diverse industries, aligning with the Macao SAR Government's \"tourism +\" development strategy for economic diversification.","focusai_entities":"Wynn Macau, Richie Jen, Cheil (Beijing Dentsu Advertising Co), Modern Advertising magazine, China Advertising Association, Macao SAR Government, Moody's","focusai_location":"Macau, China","focusai_target_profile":"ceo_executive (0.9), regulator (0.75), operator_casino (0.9), marketing_crm (0.95), investor_analyst (0.9), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"GGR Impact","query":"What is the quantifiable impact of such integrated entertainment campaigns on Wynn Macau's non-gaming revenue and overall GGR?"},{"label":"ROI Metrics","query":"What specific KPIs are utilized to assess the return on investment for these \"tourism +\" aligned marketing initiatives?"}],"footnotes":""},"categories":[157,16338],"tags":[708],"class_list":["post-777012104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-asia-news","tag-wynn"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777012104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/226"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777012104"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777012104\/revisions"}],"predecessor-version":[{"id":777012125,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777012104\/revisions\/777012125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/25147"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777012104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777012104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777012104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}