{"id":777012080,"date":"2023-12-21T09:49:54","date_gmt":"2023-12-21T12:49:54","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777012080"},"modified":"2026-04-22T14:30:47","modified_gmt":"2026-04-22T17:30:47","slug":"morgan-stanley-macau-premium-mass-macau-players-increase-spending","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/morgan-stanley-macau-premium-mass-macau-players-increase-spending","title":{"rendered":"Morgan Stanley: Macau premium mass players increase spending"},"content":{"rendered":"\n<p>High-end gamblers &#8220;come more often&#8221; and \u201cgamble more&#8221;.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Macau.- According to <strong>Morgan Stanley<\/strong> analysts Praveen K Choudhary and Gareth Leung CFA, premium-mass gamblers are spending more, surpassing the pre-pandemic level. High-end gamblers &#8220;come more often&#8221; and \u201cgamble more\u201d, they say.<\/p>\n\n\n\n<p>They wrote: \u201cOperators saw spend per head for <strong>premium mass gamblers remain above the 2019 level<\/strong>. Some even noticed high-end customers visit Macau more often despite a sequential decline in China consumption\/overall macros.&#8221;<\/p>\n\n\n\n<p>They noted that <strong>gamblers in their 30s<\/strong> are displaying similar spending patterns to players in their 40s and 50s.<\/p>\n\n\n\n<p>Morgan Stanley said it expected Macau\u2019s concessionaires \u201cto follow the Macau government and<strong> increase wages by 2 to 3 per cent in 2024<\/strong>.\u201d It said the operating expenditure portion of non-gaming investment, and potential competition on casino sales, \u201ccould put upward pressure\u201d on casino operating costs.<\/p>\n\n\n\n<p><strong>See also: <\/strong><a href=\"https:\/\/focusgn.com\/asia-pacific\/macau-chief-executive-2023-gaming-revenue-to-exceed-us22bn\" data-type=\"link\" data-id=\"https:\/\/focusgn.com\/asia-pacific\/macau-chief-executive-2023-gaming-revenue-to-exceed-us22bn\" target=\"_blank\" rel=\"noreferrer noopener\">Macau chief executive: 2023 gaming revenue to exceed US$22bn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>High-end gamblers &#8220;come more often&#8221; and \u201cgamble more&#8221;.<\/p>\n","protected":false},"author":226,"featured_media":21806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Morgan Stanley analysts report that Macau's premium-mass gambling segment is outperforming, with high-end patrons increasing both visit frequency and spend per head beyond 2019 levels, even amidst broader Chinese economic deceleration. This trend is observed across various age demographics, though it is anticipated that Macau's concessionaires will face upward pressure on operating costs due to expected wage increases and non-gaming investment.","focusai_entities":"Morgan Stanley, Praveen K Choudhary, Gareth Leung CFA, Macau government","focusai_location":"Macau, China","focusai_target_profile":"ceo_executive (0.95), regulator (0.75), operator_casino (0.98), marketing_crm (0.7), investor_analyst (0.98), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Premium Mass Sustainability","query":"What specific strategies are Macau concessionaires implementing to sustain the growth and loyalty of the premium-mass segment, particularly given the broader economic headwinds in China?"},{"label":"Operating Cost Mitigation","query":"How are Macau operators planning to mitigate the anticipated 2-3% wage increases and rising non-gaming investment costs to preserve NGR margins in 2024?"}],"footnotes":""},"categories":[157,16338,158],"tags":[23906],"class_list":["post-777012080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-asia-news","category-slider-home","tag-macau-casinos"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777012080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/226"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777012080"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777012080\/revisions"}],"predecessor-version":[{"id":777012101,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777012080\/revisions\/777012101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/21806"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777012080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777012080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777012080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}