{"id":777011938,"date":"2023-12-15T08:38:44","date_gmt":"2023-12-15T11:38:44","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777011938"},"modified":"2026-04-22T14:38:59","modified_gmt":"2026-04-22T17:38:59","slug":"acma-finds-betting-operators-breaching-rules-with-quick-codes","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/acma-finds-betting-operators-breaching-rules-with-quick-codes","title":{"rendered":"ACMA finds betting operators breaching rules with quick codes"},"content":{"rendered":"\n

The regulator found several Australian bookmakers using fast codes to facilitate in-play betting on sports.<\/p>\n\n\n\n\n\n\n\n

Australia.-\u00a0The Australian Communications and Media Authority (ACMA)\u00a0has found that Ladbrokes, Neds, bet365 and Sportsbet<\/strong>\u00a0have breached interactive gambling rules by using ‘Fast\/Quick Codes’ to facilitate in-play betting on sports matches.\u00a0<\/p>\n\n\n\n

In-play sports betting is prohibited under the Interactive Gambling Act 2001, except for limited cases such as phone betting. To qualify for the phone betting exception, customers must provide all necessary information through the phone call.<\/p>\n\n\n\n

The operators of Ladbrokes and Neds (Entain), bet365 (Hillside) and Sportsbet (Sportsbet) provided a Fast\/Quick code to a customer when they used the operator’s website or app to build an in-play wager.\u00a0 The code embedded the event, bet selection and bet type of a customer’s in-play wager. When the customer called the operator to place their bet over the phone, they quoted the Fast\/Quick Code along with the bet amount and confirmed the bet.<\/p>\n\n\n\n

The regulator found that the betting information had been communicated via the website or app, rather than wholly via the phone call as required for the phone betting exception to apply. All three operators have since taken steps to ensure their use of the codes complies with interactive gambling rules. Codes will be generated by the operator before the events commence, independent of a customer selecting that bet. They will be generic and the same for all customers.\u00a0The ACMA has decided not to take enforcement action at this time.<\/p>\n\n\n\n

See also: <\/strong>ACMA fines Seven for breaching online gambling ad rules<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The regulator found several Australian bookmakers using fast codes to facilitate in-play betting on sports.<\/p>\n","protected":false},"author":176,"featured_media":12901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Australian Communications and Media Authority (ACMA) found Ladbrokes, Neds, bet365, and Sportsbet in breach of interactive gambling rules for using \"Fast\/Quick Codes\" to facilitate in-play betting, circumventing the phone betting exception. Operators have since modified their code generation processes to ensure compliance, leading ACMA to forgo immediate enforcement action. This highlights ongoing regulatory scrutiny of B2C operational practices within the Australian iGaming market.","focusai_entities":"Ladbrokes, Neds, bet365, Sportsbet, Entain, Hillside, Australian Communications and Media Authority (ACMA)","focusai_location":"Australia","focusai_target_profile":"ceo_executive (0.9), regulator (1.0), compliance_legal (1.0), operator_casino (0.9), affiliate_publisher (0.7), product_ux (0.9), tech_data (0.8), marketing_crm (0.7), investor_analyst (0.9), supplier_vendor (0.8), journalist_researcher (0.9)","focusai_suggestions":[{"label":"ACMA Enforcement Outlook?","query":"Given ACMA's decision not to take enforcement action at this time, what specific criteria or future non-compliance events would trigger formal penalties against these operators for similar breaches of the Interactive Gambling Act 2001?"},{"label":"Impact on In-Play UX?","query":"How will the mandated changes to \"Fast\/Quick Code\" generation, requiring generic, pre-event codes, impact the user experience and conversion rates for in-play betting across affected B2C platforms in Australia?"}],"footnotes":""},"categories":[16336,156],"tags":[6093],"class_list":["post-777011938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-regulation-news","tag-acma"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777011938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777011938"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777011938\/revisions"}],"predecessor-version":[{"id":777011953,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777011938\/revisions\/777011953"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/12901"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777011938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777011938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777011938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}