{"id":777011901,"date":"2023-12-14T08:44:34","date_gmt":"2023-12-14T11:44:34","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777011901"},"modified":"2026-04-22T14:41:23","modified_gmt":"2026-04-22T17:41:23","slug":"crown-melbourne-launches-carded-play","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/crown-melbourne-launches-carded-play","title":{"rendered":"Crown Melbourne launches carded play"},"content":{"rendered":"\n<p>The casino operator aims to create a safer, more enjoyable gaming environment.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Australia.-\u00a0<strong>Crown Resorts<\/strong>\u00a0has announced the implementation of\u00a0<strong>carded play <\/strong>at its Melbourne venue. In collaboration with<strong>\u00a0the Victorian Government&#8217;s YourPlay scheme<\/strong>, the new carded play technology has undergone a phased rollout over the past month and is now fully operational.<\/p>\n\n\n\n<p>Guests at Crown Melbourne who play electronic gaming machines will now\u00a0<strong>need to obtain a Crown Player Card<\/strong>, which can be used to track and monitor play, making it easier for them to manage their gambling. Key features include the establishment of personal time and spending limits.<\/p>\n\n\n\n<p>Players can track their play and access Player Activity Statements. The Crown Player Card also facilitates safety checks through insights into player behaviour, allowing Crown&#8217;s PlaySafe team to intervene when necessary. <\/p>\n\n\n\n<p>Crown Resorts CEO<strong>&nbsp;Ciar\u00e1n Carruthers<\/strong>&nbsp;said: \u201cCrown\u2019s ambition is to operate the safest casinos in the world, and we are proud to pioneer this transformative and world-first shift with the introduction of carded play at Crown Melbourne.<\/p>\n\n\n\n<p>\u201cThe implementation of carded play begins a new era of transparency and commitment, helping to reshape the gambling landscape and ensure our guests are better able to manage and play within their personal limits.<\/p>\n\n\n\n<p>\u201cCarded play will help to foster a safer, more enjoyable experience for all and revolutionise the way our guests engage with gambling and entertainment.&#8221;<\/p>\n\n\n\n<p>Crown Melbourne CEO&nbsp;<strong>Mike Volkert&nbsp;<\/strong>added: \u201cCrown Melbourne is committed to providing an environment where our guests can enjoy themselves and have confidence in the support and safeguards available to them.<\/p>\n\n\n\n<p>\u201cThrough our collaboration with the Victorian Government and our Crown PlaySafe program, carded play provides a roadmap for our industry, and is a significant step forward in realising our shared vision. \u201cThe changes are part of a number of world-leading reforms being implemented across Crown, and we look forward to the positive impact carded play will have on our guests and the broader community.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Crown Resorts launches probe into CEO Ciaran Carruthers<\/h2>\n\n\n\n<p>As previously reported by Focus Gaming News, Crown Resorts has launched an internal investigation into CEO\u00a0<strong>Ciaran Carruthers<\/strong>. The probe centres on allegations that Carruthers intervened to allow intoxicated customers back into casinos, overruling security officers\u2019 decisions.\u00a0<\/p>\n\n\n\n<p>A spokesperson for Crown Resorts stated that, in line with governance protocols, external counsel has been engaged to conduct an independent review.<\/p>\n\n\n\n<p><strong>Ciar\u00e1n Pearse Carruthers<\/strong>&nbsp;started as&nbsp;<a target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/ciaran-carruthers-formally-begins-work-as-crown-resorts-ceo\" rel=\"noreferrer noopener\">chief executive of the Australian casino group<\/a>&nbsp;on September 6, 2022, after&nbsp;<a target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/blackstone-completes-acquisition-of-crown-resorts\" rel=\"noreferrer noopener\">Blackstone\u2019s acquisition of the company<\/a>, which was previously owned by the Packer family.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The casino operator aims to create a safer, more enjoyable gaming environment.<\/p>\n","protected":false},"author":176,"featured_media":25558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Crown Resorts has fully implemented carded play at Crown Melbourne in collaboration with the Victorian Government's YourPlay scheme, aiming to enhance responsible gambling through player tracking, limit setting, and intervention capabilities. Concurrently, the company has launched an internal investigation into CEO Ciar\u00e1n Carruthers regarding allegations of overriding security decisions to allow intoxicated patrons into casinos, raising significant governance and compliance concerns.","focusai_entities":"Crown Resorts, Victorian Government, Ciar\u00e1n Carruthers, Mike Volkert, Blackstone, Packer family","focusai_location":"Australia, Melbourne, Victoria","focusai_target_profile":"ceo_executive (0.95), regulator (0.98), compliance_legal (0.95), operator_casino (0.9), product_ux (0.75), tech_data (0.8), investor_analyst (0.95), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Regulatory Impact Analysis","query":"What are the anticipated long-term impacts of Crown Melbourne's carded play system on GGR, NGR, and player demographics, and how might this influence regulatory frameworks in other Australian jurisdictions?"},{"label":"Governance & Leadership Risk","query":"Given the ongoing internal investigation into CEO Ciar\u00e1n Carruthers, what are the potential implications for Crown Resorts' B2B\/B2C licensing, corporate governance frameworks, and investor confidence, particularly in light of Blackstone's ownership?"}],"footnotes":""},"categories":[16336,28],"tags":[23825,14657,23907],"class_list":["post-777011901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-casino-news","tag-crown-melbourne","tag-crown-resorts","tag-land-based-casino"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777011901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777011901"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777011901\/revisions"}],"predecessor-version":[{"id":777011911,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777011901\/revisions\/777011911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/25558"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777011901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777011901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777011901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}