{"id":777009795,"date":"2023-10-02T09:39:19","date_gmt":"2023-10-02T12:39:19","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777009795"},"modified":"2026-04-22T17:35:36","modified_gmt":"2026-04-22T20:35:36","slug":"sands-china-to-revamp-iec-long-firecracker-factory-area","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/sands-china-to-revamp-iec-long-firecracker-factory-area","title":{"rendered":"Sands China to revamp Iec Long Firecracker Factory area"},"content":{"rendered":"\n

Sands China plans to add more cultural and tourism elements to the site in Taipa.<\/p>\n\n\n\n\n\n\n\n

Macau.- Sands China<\/strong> will invest in work on the historic Iec Long Firecracker Factory and adjacent areas in Taipa in line with the city’s cultural rejuvenation initiative. The government already completed some work on the heritage site in late 2022.<\/p>\n\n\n\n

During a press briefing, director of the Cultural Affairs Bureau Leong Wai Man<\/strong> said Sands China will introduce an augmented reality (AR) experience on the factory’s history, along with the addition of food and beverage outlets. Sands China president Wilfred Wong Ying Wai<\/strong> confirmed the AR project is in the design phase, with a launch planned in the first half of 2024.<\/p>\n\n\n\n

The casino operator will also introduce art installations and decorative elements in the nearby Taipa Houses area and performance programmes at the Taipa Houses and the Cultural Centre of Macau. Sands China will also contribute to the revitalisation of Patio da Eterna Felicidade, an ancient Chinese-style courtyard undergoing government-led renovations.<\/p>\n\n\n\n

See also: <\/strong>Sands China team members complete advanced responsible gaming training<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sands China plans to add more cultural and tourism elements to the site in Taipa.<\/p>\n","protected":false},"author":176,"featured_media":13151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Sands China is investing in the revitalization of the historic Iec Long Firecracker Factory and adjacent areas in Taipa, Macau, as part of the city's cultural rejuvenation initiative. This non-gaming capital expenditure includes augmented reality experiences, food and beverage outlets, art installations, and performance programs, with a launch for the AR project planned for H1 2024. The initiative aligns with government-led renovations and broader diversification efforts.","focusai_entities":"Sands China, Cultural Affairs Bureau, Leong Wai Man, Wilfred Wong Ying Wai","focusai_location":"Macau, Taipa","focusai_target_profile":"ceo_executive (0.9), regulator (0.9), operator_casino (0.85), investor_analyst (0.9), journalist_researcher (0.8)","focusai_suggestions":[{"label":"Impact on Non-Gaming Revenue?","query":"What is the projected financial impact of these cultural and tourism investments on Sands China's non-gaming revenue contribution and overall GGR\/NGR mix in Macau?"},{"label":"Concession Compliance Implications?","query":"How do these specific cultural investments by Sands China align with or exceed the non-gaming investment requirements stipulated in their current Macau gaming concession agreement?"}],"footnotes":""},"categories":[157,16338],"tags":[21680],"class_list":["post-777009795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-asia-news","tag-sands-china"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777009795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777009795"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777009795\/revisions"}],"predecessor-version":[{"id":777041227,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777009795\/revisions\/777041227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/13151"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777009795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777009795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777009795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}