{"id":777009115,"date":"2023-09-11T07:59:54","date_gmt":"2023-09-11T10:59:54","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777009115"},"modified":"2026-04-22T18:13:55","modified_gmt":"2026-04-22T21:13:55","slug":"melco-resorts-ceo-new-w-hotel-aims-to-attract-younger-clients-to-macau","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/melco-resorts-ceo-new-w-hotel-aims-to-attract-younger-clients-to-macau","title":{"rendered":"Melco Resorts CEO: new W Hotel aims to attract younger clients to Macau"},"content":{"rendered":"\n

W Hotel opened at Studio City at the weekend.<\/p>\n\n\n\n\n\n\n\n

Macau.-\u00a0W Macau<\/strong> has opened at the Studio City integrated resort on the Cotai Strip. During the opening ceremony on Friday (September 8),\u00a0Lawrence Ho Yau Lung<\/strong>, chairman of\u00a0Melco Resorts and Entertainment<\/strong>, said the hotel aimed to attract a younger and more sophisticated clientele.<\/p>\n\n\n\n

Lawrence Ho and\u00a0Maria Helena de Senna Fernandes<\/strong>, director of the Macao Government Tourism Office (MGTO), noted a shift in clientele post-pandemic. Previously dominated by group tours and high-stakes gamblers, the market has seen the emergence of independent tourists, particularly in a younger demographic.<\/p>\n\n\n\n

Lawrence Ho expressed confidence that the W Hotel’s ambience would resonate with new visitors. He said he expects the hotel will synergise effectively with Studio City as a whole, enhancing the overall experience for guests. Senna Fernandes said that the “vibrancy and youth energy” of the new hotel will attract a new type of customer.<\/p>\n\n\n\n

Lawrence Ho said Melco plans a gradual renewal of existing hotels at the company’s properties and that the company is financially prepared to fulfil its commitment to a 20 per cent increase in investment when\u00a0gross gambling revenue (GGR) reaches MOP180bn<\/a>.<\/p>\n\n\n\n

See also: <\/strong>Melco Resorts posts revenue of US$947.9m for Q2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

W Hotel opened at Studio City at the weekend.<\/p>\n","protected":false},"author":176,"featured_media":17774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Melco Resorts and Entertainment has opened W Macau at its Studio City integrated resort, strategically targeting a younger, more sophisticated, and independent clientele, reflecting a post-pandemic shift in Macau's tourism demographic. Chairman Lawrence Ho outlined plans for gradual renewal of existing properties and reaffirmed Melco's commitment to a 20% investment increase upon Macau's Gross Gaming Revenue (GGR) reaching MOP180bn.","focusai_entities":"W Macau, Studio City, Melco Resorts and Entertainment, Lawrence Ho Yau Lung, Maria Helena de Senna Fernandes, Macao Government Tourism Office (MGTO)","focusai_location":"Macau, Cotai Strip","focusai_target_profile":"ceo_executive (1.0), regulator (0.7), operator_casino (1.0), product_ux (0.7), marketing_crm (1.0), investor_analyst (1.0), supplier_vendor (0.7), journalist_researcher (1.0)","focusai_suggestions":[{"label":"GGR Investment Impact","query":"What is the projected timeline for Macau's GGR to reach MOP180bn, and how will Melco's 20% investment increase be strategically allocated across its portfolio to maximize ROI and market share?"},{"label":"Demographic Shift Strategy","query":"Beyond the W Macau, what specific operational and marketing adjustments are Melco Resorts implementing across its other properties to effectively capture the emerging younger, independent tourist demographic?"}],"footnotes":""},"categories":[157,16338],"tags":[23970,22113],"class_list":["post-777009115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-asia-news","tag-melco-resorts-entertainment","tag-studio-city"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777009115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777009115"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777009115\/revisions"}],"predecessor-version":[{"id":777009126,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777009115\/revisions\/777009126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/17774"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777009115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777009115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777009115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}