{"id":777008520,"date":"2023-08-24T07:00:33","date_gmt":"2023-08-24T10:00:33","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777008520"},"modified":"2026-04-22T18:44:02","modified_gmt":"2026-04-22T21:44:02","slug":"macau-sees-sharp-rise-in-mice-tourism","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/macau-sees-sharp-rise-in-mice-tourism","title":{"rendered":"Macau sees sharp rise in MICE tourism"},"content":{"rendered":"\n

The number of events in the first half of the year exceeded that of all 2022.<\/p>\n\n\n\n\n\n\n\n

Macau.- It’s been reported that Macau hosted more than 490 events<\/strong> in the meetings, incentives, conferences and exhibitions (MICE) sector in the first six months of 2023<\/strong>, more than in all of 2022. There were over 40,000 trade visitors in the period, a 15-fold rise in comparison to last year. The number of attendees rose 50 per cent, surpassing 700,000.<\/p>\n\n\n\n

The Macao Trade and Investment Promotion Institute expects Macau to host over 1,000 MICE events this year, covering diverse industries, including tourism, health and wellness, technology, finance, culture and sports. It has launched a collaborative MICE Bidding and Support Team with five MICE associations and Macau’s six gaming operators in an effort to attract more events, aiming for 1,500 a year from 2024.<\/p>\n\n\n\n

Macau casinos previously formed a working group to promote MICE tourism.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The number of events in the first half of the year exceeded that of all 2022.<\/p>\n","protected":false},"author":176,"featured_media":26697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Macau's MICE sector experienced significant growth in H1 2023, surpassing 2022's full-year event count with over 490 events and 700,000 attendees. This expansion is driven by a collaborative effort between the Macao Trade and Investment Promotion Institute and the region's six gaming operators, aiming for 1,500 events annually from 2024, signaling a strategic focus on non-gaming revenue diversification.","focusai_entities":"Macao Trade and Investment Promotion Institute, Macau gaming operators","focusai_location":"Macau","focusai_target_profile":"ceo_executive (0.9), regulator (0.9), compliance_legal (0.7), operator_casino (1.0), marketing_crm (0.75), investor_analyst (1.0), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"MICE Revenue Impact","query":"What is the projected non-gaming revenue contribution from the MICE sector for Macau's integrated resort operators in FY2023 and FY2024, and how does this compare to pre-pandemic levels?"},{"label":"Regulatory Support Efficacy","query":"Beyond the MICE Bidding and Support Team, what specific regulatory incentives or policy frameworks are being implemented by the Macao Trade and Investment Promotion Institute to sustain and accelerate this non-gaming diversification?"}],"footnotes":""},"categories":[157,16338],"tags":[23906],"class_list":["post-777008520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-asia-news","tag-macau-casinos"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777008520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777008520"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777008520\/revisions"}],"predecessor-version":[{"id":777008543,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777008520\/revisions\/777008543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/26697"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777008520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777008520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777008520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}