{"id":777008357,"date":"2023-08-18T08:00:13","date_gmt":"2023-08-18T11:00:13","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777008357"},"modified":"2026-04-22T18:54:15","modified_gmt":"2026-04-22T21:54:15","slug":"vgccc-charges-bluebet-with-43-gambling-ad-breaches","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/vgccc-charges-bluebet-with-43-gambling-ad-breaches","title":{"rendered":"VGCCC charges BlueBet with 43 gambling ad breaches"},"content":{"rendered":"\n

BlueBet could face an AU$954,000 (US$611,632) fine.<\/p>\n\n\n\n\n\n\n\n

Australia.-\u00a0The Victorian Gambling and Casino Control Commission (VGCCC)<\/strong>\u00a0has taken action against BlueBet Pty for allegedly displaying gambling ads without authorisation. The charges are linked to three advertisements on billboards last year.<\/p>\n\n\n\n

BlueBet faces\u00a043 charges of alleged contravention of section 4.7.1 of the Gambling Regulation Act 2003. It allegedly displayed gambling ads on billboards along roadways from August 29 to September 11, 2022.<\/p>\n\n\n\n

The billboards were positioned at locations, including the Point Cook Road Overpass on Princes Freeway (Laverton), Princes Highway Overpass on Princes Freeway (Point Cook), Melton \u2013 Werribee Road on Western Freeway (Rockbank), Ballarat Road Overpass on Western Freeway (Ravenhall), and Sneydes Road Overpass on Princes Freeway (Werribee).<\/p>\n\n\n\n

See also: <\/strong>VGCCC to ban betting on minors in sports events<\/a><\/p>\n\n\n\n

Each charge carries a fine of 120 penalty units, with\u00a0a value of AU$184.92 per unit\u00a0<\/strong>at the time of the alleged offences. In the event that BlueBet is found guilty of all 43 charges, it could incur\u00a0a maximum fine of AU$954,187 (US$611,632).<\/p>\n\n\n\n

VGCCC regulatory services director\u00a0Jason Cremona\u00a0<\/strong>said: \u201cAll wagering service providers advertising in Victoria must comply with relevant legislation. Where we detect non-compliance \u2013 especially non-compliance that can exacerbate gambling harm \u2013 we will take a zero-tolerance approach and use all the enforcement powers available to us.\u00a0<\/p>\n\n\n\n

\u201cWe launched our investigation after receiving an online complaint about the billboard advertisements from a member of the public.\u00a0We encourage all members of the community to use our complaints and tip-off portals to let us know when they believe they have witnessed non-compliant behaviour by gambling providers. The community can rest assured we will act wherever we can.\u201d\u00a0<\/p>\n\n\n\n

See also:<\/strong> VGCCC warns gambling operators to take action on gambling harm<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

BlueBet could face an AU$954,000 (US$611,632) fine.<\/p>\n","protected":false},"author":176,"featured_media":35571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Victorian Gambling and Casino Control Commission (VGCCC) has initiated legal proceedings against BlueBet Pty, alleging 43 contraventions of the Gambling Regulation Act 2003 for displaying unauthorized gambling advertisements on billboards in 2022. BlueBet faces a potential maximum fine of AU$954,187 if found guilty of all charges. This action underscores the VGCCC's zero-tolerance policy towards non-compliant advertising that could exacerbate gambling harm.","focusai_entities":"BlueBet Pty, Victorian Gambling and Casino Control Commission, VGCCC, Jason Cremona","focusai_location":"Australia, Victoria, Laverton, Point Cook, Rockbank, Ravenhall, Werribee","focusai_target_profile":"ceo_executive (0.9), regulator (1.0), compliance_legal (1.0), operator_casino (0.9), affiliate_publisher (0.7), marketing_crm (0.9), investor_analyst (0.9), journalist_researcher (1.0)","focusai_suggestions":[{"label":"Ad Compliance Impact","query":"What specific interpretations of Section 4.7.1 of the Gambling Regulation Act 2003 are being applied by the VGCCC, and how might this enforcement action redefine industry standards for outdoor advertising compliance in Victoria?"},{"label":"Regulatory Precedent","query":"Given the potential maximum fine, what is the VGCCC's historical precedent for penalties of this magnitude for advertising contraventions, and how does this align with broader regulatory trends in Australian iGaming?"}],"footnotes":""},"categories":[16336,156],"tags":[24361],"class_list":["post-777008357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-regulation-news","tag-vgccc"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777008357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777008357"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777008357\/revisions"}],"predecessor-version":[{"id":777008384,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777008357\/revisions\/777008384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/35571"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777008357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777008357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777008357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}