Pipol’s game-changing AI-driven Computer Vision transforms iGaming sponsorships, offering real-time attribution for sports event advertising, potentially saving millions in wasted investments.<\/p>\n\n\n\n\n\n\n\n
Press release.- Nowadays, igaming sponsors allocate more than 50 per cent <\/strong>of their annual advertising budget to sports events, without accurately measuring and attributing such investment. In the dark, sponsors throw millions of dollars down the drain without being able to maximize their ROI.<\/p>\n\n\n\n However, Pipol<\/a> stepped forward with the best solution: Computer Vision. This innovative tool, powered by Artificial Intelligence (AI), detects moving images, seamlessly integrated into the MIA’ ecosystem<\/a>\u2014the sole platform that enables the accurate real-time attribution of communication campaigns.<\/p>\n\n\n\n After identifying in seconds elements such as branding on a team’s sportswear in live events, Computer Vision can accurately assess the true brand exposure and, consequently, its impact on business results.<\/p>\n\n\n\n According to a study led by Spherical Insights, Computer Vision foresees reaching a market value of USD 21.3 MM in 2030, with a growth rate of 6.9 per cent per year.<\/p>\n\n\n\n Undoubtedly, its future is promising. In the meantime, Pipol is ready to accompany igaming companies interested in investing in sporting events, with the best technology and its expertise for more than 20 years in the region.<\/p>\n","protected":false},"excerpt":{"rendered":" Pipol’s game-changing AI-driven Computer Vision transforms iGaming sponsorships, offering real-time attribution for sports event advertising, potentially saving millions in wasted investments.<\/p>\n","protected":false},"author":176,"featured_media":777008244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Pipol has launched an AI-driven Computer Vision technology aimed at transforming iGaming sponsorships by providing real-time attribution for sports event advertising. This innovation enables sponsors to accurately measure brand exposure and its impact on business results, thereby optimizing substantial advertising budgets and maximizing ROI. The technology integrates with the MIA' ecosystem for precise campaign attribution.","focusai_entities":"Pipol, MIA', Spherical Insights","focusai_location":"","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.9), tech_data (0.85), marketing_crm (0.95), investor_analyst (0.8), supplier_vendor (0.85), journalist_researcher (0.8)","focusai_suggestions":[{"label":"Sponsorship ROI Metrics","query":"What specific KPIs and attribution models does Pipol's Computer Vision leverage to demonstrate the incremental ROI of iGaming sports sponsorships, beyond traditional media value metrics?"},{"label":"Market Adoption Challenges","query":"What are the primary technical and operational challenges iGaming operators might face in integrating Pipol's Computer Vision into their existing marketing and data analytics ecosystems, and what is the projected market adoption rate?"}],"footnotes":""},"categories":[157,165,24777],"tags":[],"class_list":["post-777008242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-latam-caribbean","category-partner-news","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777008242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777008242"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777008242\/revisions"}],"predecessor-version":[{"id":777021350,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777008242\/revisions\/777021350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777008244"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777008242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777008242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777008242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}