{"id":777006669,"date":"2023-06-27T06:37:43","date_gmt":"2023-06-27T09:37:43","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777006669"},"modified":"2026-04-22T20:37:57","modified_gmt":"2026-04-22T23:37:57","slug":"tab-nz-becomes-first-betting-operator-to-sponsor-fifa-womens-world-cup","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/tab-nz-becomes-first-betting-operator-to-sponsor-fifa-womens-world-cup","title":{"rendered":"TAB NZ becomes first betting operator to sponsor FIFA Women&#8217;s World Cup"},"content":{"rendered":"\n<p>TAB will be promoted in the four New Zealand stadiums at the FIFA Women\u2019s World Cup.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>New Zealand.- TAB NZ has been named the\u00a0<strong>official betting supporter <\/strong>of the FIFA Women&#8217;s World Cup 2023, which will be held in Australia and New Zealand from July 20 to August 20. It&#8217;s the first time a betting agency has sponsored the event.\u00a0<\/p>\n\n\n\n<p>The agreement will see<strong>\u00a0TAB promote the tournament in New Zealand<\/strong>, with its logo present at Eden Park, Waikato Stadium, Wellington Regional Stadium and Dunedin Stadium.<\/p>\n\n\n\n<p>FIFA head of partnership development<strong>&nbsp;Luis Rodriguez<\/strong>, said: \u201cHosting the world\u2019s biggest women\u2019s sporting event provides an excellent platform to engage football and sports fans across Aotearoa New Zealand, and with TAB having significant plans in this space before and during the tournament, we welcome their support in generating even more hype in one of our host countries.\u201d<\/p>\n\n\n\n<p>TAB chief marketing and customer officer&nbsp;<strong>Jodi Williams<\/strong>, told Stuff: \u201cWe\u2019ve always been focused on nurturing the future of sport, with more than NZ$12m going back to sport in New Zealand last year thanks to Kiwis betting with TAB.<\/p>\n\n\n\n<p>\u201cWith that in mind, and with the potential of the tournament to generate massive growth in participation for women&#8217;s football in New Zealand, it was a natural fit for TAB to be an official supporter for New Zealand of the FIFA Women\u2019s World Cup 2023.<\/p>\n\n\n\n<p>\u201cIt also means that with every bet, no matter what, New Zealand sport wins. Regardless of the scoreboard and regardless of which team wins, every bet with TAB adds to the huge contribution TAB makes to New Zealand sports every year.\u201d<\/p>\n\n\n\n<p>TAB has recently signed a 25-year&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/focusgn.com\/asia-pacific\/entain-to-take-over-tab-nz-operations\" target=\"_blank\">strategic arrangement with Entain<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TAB will be promoted in the four New Zealand stadiums at the FIFA Women\u2019s World Cup.<\/p>\n","protected":false},"author":176,"featured_media":3462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"TAB NZ has secured a landmark agreement to become the official betting supporter of the FIFA Women\u2019s World Cup 2023 in New Zealand, marking the first time a betting agency has sponsored the event. This strategic move, following TAB's 25-year arrangement with Entain, aims to enhance brand visibility across four New Zealand stadiums and contribute to local sports funding.","focusai_entities":"TAB NZ, FIFA Women\u2019s World Cup 2023, FIFA, Luis Rodriguez, Jodi Williams, Stuff, Entain","focusai_location":"New Zealand, Australia, Eden Park, Waikato Stadium, Wellington Regional Stadium, Dunedin Stadium","focusai_target_profile":"ceo_executive (0.95), regulator (0.85), compliance_legal (0.8), operator_casino (0.9), marketing_crm (0.95), investor_analyst (0.9), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Sponsorship ROI Analysis?","query":"What are the projected GGR and NGR uplift targets for TAB NZ resulting from this FIFA Women's World Cup sponsorship, and how will its success be measured against the investment?"},{"label":"Regulatory Compliance Impact?","query":"How will this unprecedented B2C sponsorship by a betting entity influence future regulatory compliance frameworks and advertising guidelines for iGaming operators in major sporting events?"}],"footnotes":""},"categories":[16336,155],"tags":[23709],"class_list":["post-777006669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-sports-betting-news","tag-tab-nz"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777006669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777006669"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777006669\/revisions"}],"predecessor-version":[{"id":777006680,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777006669\/revisions\/777006680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/3462"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777006669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777006669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777006669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}