The Macau Tourism Office (MGTO) is considering stopping some promotion plans.<\/p>\n\n\n\n\n\n\n\n
Macau.- Maria Helena de Senna Fernandes<\/strong>, director of the Macao Government Tourism Office (MGTO), says Macau is considering ending some tourism subsidies in the second half of the year. For almost six months, the government has been using subsidies to boost the recovery of the sector.<\/p>\n\n\n\n The half-price ferry and bus ticket<\/a> promotion for Hong Kong travellers is scheduled to end on June 30 since it was aimed at attracting tourists during the low season. <\/p>\n\n\n\n Fernandes emphasised that the city has appealing entertainment projects lined up for the year, including the International Fireworks Display Contest, which was suspended due to the Covid-19 pandemic, and the Grand Prix in October. She said this diversified tourism mix should naturally draw visitors without the need for discounts.<\/p>\n\n\n\n The MGTO allocated MOP180m (US$22.3m) for promotional campaigns<\/a> linked to package tours, including a subsidy scheme for tourists from mainland China, overseas countries, Hong Kong, and Taiwan. According to official statistics, Macau received over 4.96m visitors in the first quarter of 2023<\/a>. 1.5 million of them were from Hong Kong.<\/p>\n","protected":false},"excerpt":{"rendered":" The Macau Tourism Office (MGTO) is considering stopping some promotion plans.<\/p>\n","protected":false},"author":176,"featured_media":18522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Macao Government Tourism Office (MGTO) is evaluating the cessation of certain tourism subsidies, including half-price ferry and bus tickets, in the second half of 2023. This strategic shift aims to transition from broad promotional discounts to leveraging diversified entertainment events, such as the International Fireworks Display Contest and the Grand Prix, to attract visitors naturally. The MGTO had allocated MOP180m (US$22.3m) for promotional campaigns, contributing to over 4.96m visitors in Q1 2023.","focusai_entities":"Macao Government Tourism Office, MGTO, Maria Helena de Senna Fernandes","focusai_location":"Macau, Hong Kong, mainland China, Taiwan","focusai_target_profile":"ceo_executive (0.9), regulator (0.85), operator_casino (0.95), marketing_crm (0.8), investor_analyst (0.9), journalist_researcher (0.85)","focusai_suggestions":[{"label":"Impact on GGR Forecasts?","query":"What is the projected impact on Macau's Gross Gaming Revenue (GGR) and non-gaming revenue for H2 2023, considering the cessation of these tourism subsidies and the shift to event-driven promotion?"},{"label":"Operator Strategy Adjustments?","query":"How are integrated resort operators in Macau planning to adjust their marketing, player acquisition, and retention strategies in response to the MGTO's shift from broad subsidies to a focus on diversified entertainment events?"}],"footnotes":""},"categories":[157,16338],"tags":[23906],"class_list":["post-777005712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-asia-news","tag-macau-casinos"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777005712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777005712"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777005712\/revisions"}],"predecessor-version":[{"id":777005758,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777005712\/revisions\/777005758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/18522"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777005712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777005712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777005712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}