Ad Standards found that Sportsbet has breached industry standards.<\/p>\n\n\n\n\n\n\n\n
Australia.- Sportsbet<\/strong>, one of the largest sports wagering companies in Australia, has been found to have breached industry advertising standards. Ad Standards<\/strong>, which manages the complaint resolution process for advertising self-regulation system in Australia, said an advertisement that suggested gambling could<\/strong> make men more attractive and lead to sexual success<\/p>\n\n\n\n The ad aired during a football game implied that a man who won a multi-bet wager became more attractive. It showed a shabbily dressed man on a couch transform into a well-dressed man in a tuxedo with a crowd cheering for him. A voiceover states “feels like you\u2019ve finally made it”.<\/p>\n\n\n\n A viewer complained that the ad used a dangerous narrative of players being “just one bet away” from winning big. The Ad Standards panel found that while the ad did not state or imply a promise of winning, it did create an impression that gambling “could result in enhanced attractiveness and an improvement in self-image”. <\/p>\n\n\n\n The panel concluded that the ad breached the industry’s wagering code<\/strong> by implying a link between wagering and sexual success or enhanced attractiveness. <\/p>\n\n\n\n This is not the first time Ad Standards has questioned Sportsbet advertising. Back in 2019, the Australian gaming operator was forced to halt an advertising campaign for a new mobile sports betting app after regulators ruled the app was sexist.<\/p>\n\n\n\n Gambling advertising is under scrutiny in Australia. In April, the Australian Communications and Media Authority (ACMA)<\/strong> issued a warning to the sports streaming service<\/a> Kayo<\/strong> for showing gambling ads outside of permitted hours. The regulator found the company had contravened rules by showing gambling ads during the May 2022 Fremantle V Collingwood AFL match.<\/p>\n\n\n\n