{"id":777004935,"date":"2023-05-05T12:55:37","date_gmt":"2023-05-05T15:55:37","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777004935"},"modified":"2026-04-22T22:14:43","modified_gmt":"2026-04-23T01:14:43","slug":"betr-exploring-sale-options-after-failed-bid-for-pointsbet","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/betr-exploring-sale-options-after-failed-bid-for-pointsbet","title":{"rendered":"Betr exploring sale options after failed bid for PointsBet"},"content":{"rendered":"\n<p>The company has reportedly received offers from domestic and international operators.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Australia.- After its own acquisition of rival <strong>PointsBet <\/strong>fell through, it appears that <strong>Betr<\/strong>, a gambling startup backed by News Corp, will itself be sold. According to The Guardian, it has been approached by both international and domestic operators interested in buying the business.<\/p>\n\n\n\n<p>The potential sale is being managed by corporate advisory firm Barrenjoey. The company launched with much promotion in October but was hit with a <a rel=\"noreferrer noopener\" href=\"https:\/\/focusgn.com\/asia-pacific\/betr-fined-us142000-for-breaching-new-south-wales-regulations\" target=\"_blank\">AU$210,000 (US$142,000) fine<\/a>&nbsp;from <strong>Liquor &amp; Gaming NSW<\/strong> last month for violating New South Wales\u2019 gambling laws. <\/p>\n\n\n\n<p>In February, the&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/focusgn.com\/asia-pacific\/australias-betr-fined-again-for-marketing-breach\" target=\"_blank\">Racing Commission in the Northern Territory<\/a>&nbsp;ordered Betr to pay&nbsp;<strong>AU$55,000<\/strong>&nbsp;for sending unsolicited direct marketing communications in its first week of operation. The company was also fined AU$20,000 in December after it contacted someone on a self-exclusion register.<\/p>\n\n\n\n<p>The company says it is assessing all opportunities to maximise shareholder value and aims to become a tier-one operator. The company has been distancing itself from News Corp, as the media groups accounts for the last six months of 2022 revealed losses of approximately AU$33m to affiliates, a portion of which was attributed to Betr.&nbsp;Two News Corp executives recently quit Betr&#8217;s board.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company has reportedly received offers from domestic and international operators.<\/p>\n","protected":false},"author":176,"featured_media":14081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Betr, an Australian gambling startup backed by News Corp, is reportedly on the market for sale, attracting interest from both domestic and international operators. This development follows a failed acquisition of PointsBet and significant regulatory fines for non-compliance with New South Wales and Northern Territory gambling laws, impacting its financial performance and leading to News Corp executive resignations from its board.","focusai_entities":"Betr, News Corp, PointsBet, The Guardian, Barrenjoey, Liquor & Gaming NSW, Racing Commission in the Northern Territory","focusai_location":"Australia, New South Wales, Northern Territory","focusai_target_profile":"ceo_executive (0.9), regulator (0.9), compliance_legal (0.9), operator_casino (0.8), marketing_crm (0.8), investor_analyst (0.9), journalist_researcher (0.8)","focusai_suggestions":[{"label":"Betr Valuation Impact?","query":"What is the projected valuation impact of Betr's repeated regulatory non-compliance on its potential acquisition offers, considering the reported AU$33m losses attributed to affiliates?"},{"label":"News Corp Divestment Strategy?","query":"How does News Corp's strategic divestment from Betr, following executive resignations and financial losses, signal a shift in its capital allocation or iGaming market strategy?"}],"footnotes":""},"categories":[16336,157],"tags":[233],"class_list":["post-777004935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-business-news","tag-sports-betting"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777004935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777004935"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777004935\/revisions"}],"predecessor-version":[{"id":777004968,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777004935\/revisions\/777004968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/14081"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777004935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777004935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777004935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}