{"id":777004716,"date":"2023-04-27T09:22:14","date_gmt":"2023-04-27T12:22:14","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777004716"},"modified":"2026-04-22T22:29:08","modified_gmt":"2026-04-23T01:29:08","slug":"australia-nrl-eyes-us-sports-betting-market","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/australia-nrl-eyes-us-sports-betting-market","title":{"rendered":"Australia: NRL eyes US sports betting market"},"content":{"rendered":"\n

The National Rugby League plans to host two round-one games in Las Vegas next year.<\/p>\n\n\n\n\n\n\n\n

Australia.- The National Rugby League <\/strong>(NRL) is looking at how it can benefit from the growing sports betting market in the US. NRL executives are planning to travel to Las Vegas<\/strong> next month to close a deal to host two round-one games there.<\/p>\n\n\n\n

The United States has one of the fastest-growing sports betting markets, with Colin Smith<\/strong> of advisory firm Global Media and Sports estimating the legal sports betting market to already be worth about US$20bn (AU$30bn) a year just five years after the end of nationwide gambling prohibition. The NRL hopes to establish a presence to gain revenue via exclusivity options with broadcasters and sponsorships with operators.<\/p>\n\n\n\n

According to The Guardian, the NRL\u2019s expansion into the US is supported by many of Australia\u2019s biggest sports gambling companies<\/strong>, although they would not benefit directly. International bets cannot be placed with Australian bookmakers, and different time zones may reduce the volume of bets.<\/p>\n\n\n\n

However, Les Bernal<\/strong>, the director of the advocacy group Stop Predatory Gambling and Campaign for Gambling-Free Kids, has raised concerns about the NRL\u2019s plans. Bernal said the NRL would profit from the gambling losses of the American people through the sale of statistics from their games to predatory gambling operators.<\/p>\n\n\n\n

While US gambling companies might partner with the NRL to establish a presence in the US market, it is unlikely they would use this as a stepping stone to enter the Australian market.<\/p>\n\n\n\n

See also: <\/strong>Australian senator calls for ban on gambling ads on match-day jerseys<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The National Rugby League plans to host two round-one games in Las Vegas next year.<\/p>\n","protected":false},"author":176,"featured_media":22668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The National Rugby League (NRL) is strategically expanding into the burgeoning US sports betting market by hosting two round-one games in Las Vegas. This initiative aims to diversify revenue streams through broadcasting exclusivity and B2B operator sponsorships, despite public interest concerns raised by advocacy groups regarding the monetization of game statistics. The move highlights the league's ambition to establish a significant presence within a high-growth gaming vertical, though direct benefits for Australian bookmakers are limited by cross-jurisdictional regulatory and logistical factors.","focusai_entities":"National Rugby League, NRL, Global Media and Sports, Colin Smith, The Guardian, Stop Predatory Gambling, Campaign for Gambling-Free Kids, Les Bernal","focusai_location":"Las Vegas, United States, Australia","focusai_target_profile":"ceo_executive (0.95), regulator (0.9), compliance_legal (0.85), operator_casino (0.9), tech_data (0.75), marketing_crm (0.8), investor_analyst (0.95), supplier_vendor (0.8), journalist_researcher (0.9)","focusai_suggestions":[{"label":"NRL US GGR Impact","query":"What is the projected incremental Gross Gaming Revenue (GGR) uplift for US-licensed sports betting operators resulting from exclusive NRL content and sponsorship activations?"},{"label":"Regulatory Compliance Frameworks","query":"How will the NRL ensure robust regulatory compliance and uphold responsible gambling governance frameworks when monetizing game statistics with US-based B2C operators, particularly given advocacy group concerns?"}],"footnotes":""},"categories":[16336,155],"tags":[233],"class_list":["post-777004716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-sports-betting-news","tag-sports-betting"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777004716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777004716"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777004716\/revisions"}],"predecessor-version":[{"id":777004725,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777004716\/revisions\/777004725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/22668"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777004716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777004716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777004716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}