{"id":777004484,"date":"2023-04-20T13:06:44","date_gmt":"2023-04-20T16:06:44","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777004484"},"modified":"2026-04-22T22:41:58","modified_gmt":"2026-04-23T01:41:58","slug":"acma-warns-australian-sports-streaming-service-for-showing-gambling-ads","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/acma-warns-australian-sports-streaming-service-for-showing-gambling-ads","title":{"rendered":"ACMA warns Australian sports streaming service for showing gambling ads"},"content":{"rendered":"\n

ACMA’s rules state that gambling ads must not be streamed in the five minutes before a match starts.<\/p>\n\n\n\n\n\n\n\n

Australia.- The Australian Communications and Media Authority (ACMA) <\/strong>has issued a warning to the sports streaming service Kayo<\/strong> for showing gambling ads outside of the permitted hours. The regulator found the company had contravened rules by showing gambling ads during the May 2022 Fremantle V Collingwood AFL match.<\/p>\n\n\n\n

Gambling ads are not allowed to be streamed during live sports events between 5am and 8.30pm, or in the five minutes before and after the event. However, an investigation found that gambling promotions were streamed on the Kayo service within five minutes before play commenced and during scheduled breaks.<\/p>\n\n\n\n

Nerida O\u2019Loughlin<\/strong>, ACMA chair, said: “Streaming services need to comply with the rules in the same way traditional television broadcasters do. Gambling advertising during live sport is a major concern for Australians. Families want to watch live sport without needing to worry that children may come to think of gambling as a part of the game.\u201d<\/p>\n\n\n\n

In response to the ACMA’s investigation, Kayo implemented live production testing and technical enhancements to its software and processes for scheduling advertising. Additionally, Kayo’s senior management will review and approve any future system changes that may affect the streaming platform’s compliance. <\/p>\n\n\n\n

ACMA recently ordered internet service providers to block access to <\/strong>four more offshore gaming websites<\/a>. The <\/strong>websites are Firefox Casino, Shazam Casino, Rich Prize and Heaps O Wins. There are now 723 websites on the regulator\u2019s blocking list. ACMA made its first blocking request in November 2019.<\/p>\n","protected":false},"excerpt":{"rendered":"

ACMA’s rules state that gambling ads must not be streamed in the five minutes before a match starts.<\/p>\n","protected":false},"author":176,"featured_media":17395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Australian Communications and Media Authority (ACMA) has issued a warning to sports streaming service Kayo for breaching gambling advertising regulations by showing ads outside permitted hours during a live AFL match. Kayo has committed to implementing technical enhancements and reviewing compliance processes. Separately, ACMA continues its efforts to block offshore gaming websites, adding four more to its list, which now totals 723.","focusai_entities":"ACMA, Kayo, Nerida O\u2019Loughlin, Firefox Casino, Shazam Casino, Rich Prize, Heaps O Wins, Fremantle, Collingwood","focusai_location":"Australia","focusai_target_profile":"ceo_executive (0.9), regulator (1.0), compliance_legal (1.0), operator_casino (0.9), affiliate_publisher (0.8), tech_data (0.8), marketing_crm (0.9), investor_analyst (0.9), supplier_vendor (0.7), journalist_researcher (1.0)","focusai_suggestions":[{"label":"Kayo's Compliance Enhancements?","query":"What specific technical and governance frameworks will Kayo implement to ensure future compliance with ACMA's gambling advertising regulations, and what is the timeline for these changes?"},{"label":"Impact on Other Broadcasters?","query":"How will this enforcement action by ACMA influence other streaming platforms and traditional broadcasters regarding their gambling advertising compliance protocols and internal audit procedures in Australia?"}],"footnotes":""},"categories":[16336,156],"tags":[6093,23911],"class_list":["post-777004484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-regulation-news","tag-acma","tag-gambling-regulation"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777004484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777004484"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777004484\/revisions"}],"predecessor-version":[{"id":777004510,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777004484\/revisions\/777004510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/17395"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777004484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777004484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777004484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}