{"id":777003710,"date":"2023-03-27T13:28:04","date_gmt":"2023-03-27T16:28:04","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777003710"},"modified":"2026-04-22T23:23:41","modified_gmt":"2026-04-23T02:23:41","slug":"australian-report-finds-link-between-betting-ads-and-riskier-behaviour","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/australian-report-finds-link-between-betting-ads-and-riskier-behaviour","title":{"rendered":"Australian report finds link between betting ads and riskier behaviour"},"content":{"rendered":"\n<p>Respondents also supported greater restrictions on gambling advertising.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Australia.- A new report from the<strong>&nbsp;Australian Gambling Research Centre&nbsp;<\/strong>at the<strong>&nbsp;Australian Institute of Family Studies<\/strong>&nbsp;(AIFS) has revealed a strong link between exposure to betting advertising and riskier gambling behaviour.&nbsp;<\/p>\n\n\n\n<p>The survey of 1,765 people found that 78 per cent of Australian adults had seen or heard sports and\/or race betting advertising at least once a week in the past 12 months, with two in five (41 per cent) being exposed four or more times a week.<\/p>\n\n\n\n<p>According to the report, exposure to wagering advertising had the greatest impact on young people aged 18 to 34 and people at risk of gambling harm. One in five young women and one in seven young men started betting for the first time after seeing or hearing an ad on TV.&nbsp;<\/p>\n\n\n\n<p>Among individuals at risk of gambling harm, <strong>41 per cent reported trying a new form of betting<\/strong>, and 40 per cent bet on impulse due to seeing or hearing betting advertisements.The study found that 38 per cent of people gambled at least weekly, while three in four Australians gambled at least once during the past 12 months. Almost half of those who gambled (46 per cent) were classified as being at some risk of harm from wagering.<\/p>\n\n\n\n<p>Some 64 per cent of Australians believed that government should play the biggest role in how wagering is advertised, with 53 per cent supporting an outright ban on advertising across all platforms before 10.30pm, and 47 per cent supporting a ban across all social media platforms. Most respondents believed sport and race betting is \u201ctoo common\u201d and \u201cmakes the sport less family-friendly\u201d.<\/p>\n\n\n\n<p>Dr&nbsp;<strong>Sharman Stone<\/strong>, director of AIFS, said: \u201cThis new research also demonstrates the community\u2019s support for strong action on wagering advertising, and they want governments to lead the way.<\/p>\n\n\n\n<p>&#8220;This report highlights the urgent need for change, with strong support for outright bans on wagering advertising. This reflects a high-level of awareness in Australian society that gambling is a significant cause of harm, which must be addressed.\u201d<\/p>\n\n\n\n<p><strong>See also:&nbsp;<\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/focusgn.com\/asia-pacific\/afl-to-review-restrictions-on-gambling-ads-following-criticism\" target=\"_blank\">AFL to review restrictions on gambling ads following criticism<\/a><\/p>\n\n\n\n<p><strong>Dr Rebecca Jenkinson<\/strong>, executive manager of the Australian Gambling Research Centre, said: \u201cWe know the harms that gambling causes \u2013 at an individual, family and societal level \u2013 including impacts on finances, relationships and health and wellbeing.<\/p>\n\n\n\n<p>\u201cThis research shows that exposure to wagering advertising is leading to riskier betting behaviour and escalating the likelihood of experiencing gambling harms. The report also captures the concerns of the Australian public that wagering advertising normalises gambling activity.\u201d<\/p>\n\n\n\n<p>According to the report, the Australian public is concerned that wagering advertising normalizes gambling and makes sports less family-friendly. The majority of respondents (69 per cent) feel that sports and race betting are too prevalent, while 60 per cent believe that these ads make sports less suitable for families.<\/p>\n\n\n\n<p><strong>See also:&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/australian-capital-territory-may-ban-sports-gambling-ads\" rel=\"noreferrer noopener\">Australian Capital Territory may ban sports gambling ads<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Respondents also supported greater restrictions on gambling advertising.<\/p>\n","protected":false},"author":176,"featured_media":20379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"A new report from the Australian Gambling Research Centre links exposure to wagering advertising with increased riskier gambling behaviour, particularly among young adults and those prone to harm. The study reveals strong public support in Australia for greater restrictions, including outright bans on advertising across various platforms, citing concerns about normalization and sports becoming less family-friendly. This research underscores an urgent need for regulatory change in the Australian iGaming market.","focusai_entities":"Australian Gambling Research Centre, Australian Institute of Family Studies, AIFS, Dr Sharman Stone, Dr Rebecca Jenkinson","focusai_location":"Australia","focusai_target_profile":"ceo_executive (0.9), regulator (1.0), compliance_legal (1.0), operator_casino (0.95), affiliate_publisher (0.85), marketing_crm (0.95), investor_analyst (0.9), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Operator Strategy Shift","query":"How will B2C operators in Australia pivot their player acquisition and retention strategies, particularly concerning digital and broadcast media, in anticipation of stricter advertising regulations?"},{"label":"Economic Impact Analysis","query":"What is the projected impact on GGR, NGR, and operator valuations if Australia implements a comprehensive ban on wagering advertising across all platforms before 10:30 PM, as supported by public sentiment?"}],"footnotes":""},"categories":[16336,156],"tags":[23911],"class_list":["post-777003710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-regulation-news","tag-gambling-regulation"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777003710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777003710"}],"version-history":[{"count":5,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777003710\/revisions"}],"predecessor-version":[{"id":777003750,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777003710\/revisions\/777003750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/20379"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777003710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777003710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777003710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}