{"id":777002654,"date":"2023-02-22T13:29:08","date_gmt":"2023-02-22T16:29:08","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777002654"},"modified":"2026-04-23T00:23:56","modified_gmt":"2026-04-23T03:23:56","slug":"australias-betr-fined-again-for-marketing-breach","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/australias-betr-fined-again-for-marketing-breach","title":{"rendered":"Australia’s Betr fined again for marketing breach"},"content":{"rendered":"\n

The sports betting platform faces fines totalling AU$75,000 for three breaches.<\/p>\n\n\n\n\n\n\n\n

Australia.- Betr<\/strong>, a new sports betting platform owned in part by News Corp<\/strong>, has been hit with another fine. <\/strong>The Racing Commission in the Northern Territory has ordered it to pay AU$55,000<\/strong> for sending unsolicited direct marketing communications in its first week of operation.<\/p>\n\n\n\n

The regulator found that Betr employees as well as contractors for Betr subsidiaries made phone calls to individuals who did not consent to receive marketing materials. It warned that for repeat offences, it would “carefully consider” other disciplinary measures under the law, including suspension or cancellation of licenses.<\/p>\n\n\n\n

This follows a previous fine of AU$20,000 in December when Betr was found to have breached the industry code after it contacted someone on a self-exclusion register. The company has recently been exploring the purchase of the Australian operations of PointsBet<\/a>, currently valued at AU$463m on the Australian Stock Exchange.<\/p>\n\n\n\n

Earlier this month, The Northern Territory Racing Commission <\/strong>fined <\/strong>Amused Group<\/a>, operator of the BetNation brand<\/strong>, AU$13,770 for sending a promotional offer to hundreds of customers who had asked to be excluded from betting.<\/p>\n\n\n\n

Amused sent an email was sent to 7,713 customers to announce that it would accept wagers of up to AU$1,000 on any horse in the Melbourne Cup, with chances to win bonuses of up to AU$50 if a selected horse placed second to 10th. The email was received by 772 people who had requested a ban <\/strong>from gambling through the regulator or directly with the company.<\/p>\n","protected":false},"excerpt":{"rendered":"

The sports betting platform faces fines totalling AU$75,000 for three breaches.<\/p>\n","protected":false},"author":176,"featured_media":15797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Betr, a sports betting platform partly owned by News Corp, has incurred AU$75,000 in fines from the Northern Territory Racing Commission for multiple regulatory breaches, including unsolicited direct marketing and contacting self-excluded individuals. This follows a similar fine for Amused Group's BetNation brand, highlighting a broader regulatory focus on responsible gambling and marketing compliance within the Australian iGaming market.","focusai_entities":"Betr, News Corp, Northern Territory Racing Commission, PointsBet, Amused Group, BetNation","focusai_location":"Australia, Northern Territory","focusai_target_profile":"ceo_executive (0.9), regulator (1.0), compliance_legal (1.0), operator_casino (0.9), affiliate_publisher (0.7), marketing_crm (0.9), investor_analyst (0.9), supplier_vendor (0.7)","focusai_suggestions":[{"label":"Regulatory Impact on M&A?","query":"How might these recurring regulatory compliance failures and associated fines for Betr influence its ongoing valuation and strategic viability in its reported pursuit of PointsBet's Australian operations?"},{"label":"Future Compliance Measures?","query":"What enhanced governance frameworks and technological solutions are the Northern Territory Racing Commission and other Australian regulators considering to proactively mitigate widespread breaches of responsible gambling and marketing compliance?"}],"footnotes":""},"categories":[16336,156],"tags":[23911],"class_list":["post-777002654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-regulation-news","tag-gambling-regulation"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777002654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777002654"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777002654\/revisions"}],"predecessor-version":[{"id":777002690,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777002654\/revisions\/777002690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/15797"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777002654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777002654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777002654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}