{"id":777002355,"date":"2023-02-13T08:40:00","date_gmt":"2023-02-13T11:40:00","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777002355"},"modified":"2026-04-23T00:43:40","modified_gmt":"2026-04-23T03:43:40","slug":"norths-collective-becomes-first-candidate-for-senet-assure-assessment","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/norths-collective-becomes-first-candidate-for-senet-assure-assessment","title":{"rendered":"Norths Collective becomes first candidate for Senet Assure assessment"},"content":{"rendered":"\n<p>Norths Collective takes up global benchmarks guarding against gambling harm and financial crime.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Press release.- A new global standard to protect gaming organisations and venues, their customers, and their communities against gambling-related harm and money laundering risks is set to launch with the assessment of&nbsp;<strong>its first candidate an NSW-registered club group<\/strong>.<\/p>\n\n\n\n<p>Known as\u00a0<strong>Senet Assure<\/strong>, the compliance accreditation program has been developed by Australia\u2019s leading specialist gambling law, regulatory, and compliance advisory,\u00a0<a href=\"https:\/\/focusgn.com\/asia-pacific\/lexisnexis-and-senet-building-gambling-industry-compliance\" data-type=\"post\" data-id=\"35076\" target=\"_blank\" rel=\"noreferrer noopener\">Senet<\/a>.<\/p>\n\n\n\n<p>The commencement of this world-first accreditation program follows&nbsp;<strong>months of sustained debate<\/strong>&nbsp;surrounding money laundering and gambling harm risks in NSW Pubs and clubs and conjecture over the merits and timing of any potential transition to a cashless gaming environment.<\/p>\n\n\n\n<p><a href=\"https:\/\/focusgn.com\/asia-pacific\/senet-provides-programme-on-gambling-regulation-in-sydney\" data-type=\"post\" data-id=\"27425\" target=\"_blank\" rel=\"noreferrer noopener\">Senet<\/a>\u00a0regulatory and gambling specialist<strong>\u00a0Paul Newson\u00a0<\/strong>said accreditation is underpinned by rigorous evaluation and assurance that demonstrates an operator is exceeding regulatory obligations.\u00a0<\/p>\n\n\n\n<p>\u201cAssessing pristine policies at a point in time isn\u2019t sufficient,<strong>&nbsp;Senet Assure involves comprehensive evaluation<\/strong>, and crucial to its accreditation are its assurance activities, where the effectiveness of operational policies are tested in practice. Simply put, operators that can\u2019t demonstrate the highest level of vigilance towards combating financial crime risks, and prioritising responsible gambling outcomes won\u2019t meet our accreditation standards\u201d declared Mr Newson.<\/p>\n\n\n\n<p>Mr Newson said that as well as safeguarding corporate reputation and minimising the risks of gambling harm and financial crime, achieving accreditation via the program developed by his team helps uplift the sector and support industry leadership and sustainability.<\/p>\n\n\n\n<p>Norths Collective CEO<strong>&nbsp;Luke Simmons&nbsp;<\/strong>said we are excited to be the first candidate for Senet Assure assessment and believe this revolutionary approach to accreditation is an excellent vehicle to embed our commitment to developing leading-edge industry practices against the backdrop of high international standards.<\/p>\n\n\n\n<p>\u201cNorths Collective currently operates eight hospitality venues throughout NSW, Australia. This partnership is a great opportunity to strengthen the commitment we have to our employees and community in upholding strong ethical practices, choosing to prioritise the ongoing safety and wellbeing of all members and guests over short-term gains.\u201d<\/p>\n\n\n\n<p>The Senet team has&nbsp;<strong>unmatched regulatory and legal expertise across the gambling sector<\/strong>&nbsp;including in respect of anti-money laundering and counter-terrorism financing regulation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Norths Collective takes up global benchmarks guarding against gambling harm and financial crime.<\/p>\n","protected":false},"author":176,"featured_media":777002356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Senet, an Australian specialist gambling law and compliance advisory, has launched \"Senet Assure,\" a global compliance accreditation program designed to protect gaming organizations against gambling-related harm and financial crime. Norths Collective, an NSW-registered club group, is the first candidate for this program, which rigorously evaluates and assures operational policy effectiveness beyond mere documentation. This initiative emerges amidst ongoing debates in NSW regarding money laundering and responsible gambling, including potential transitions to cashless gaming.","focusai_entities":"Norths Collective, Senet Assure, Senet, Paul Newson, Luke Simmons","focusai_location":"NSW, Australia","focusai_target_profile":"ceo_executive (0.95), regulator (0.98), compliance_legal (1.0), operator_casino (0.95), payments_fraud_aml (0.95), investor_analyst (0.9), supplier_vendor (0.85), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Senet Assure Metrics?","query":"What specific metrics or operational data points will Senet Assure utilize to 'test in practice' the effectiveness of an operator's AML and RG policies beyond policy documentation?"},{"label":"Regulatory Integration?","query":"How will the Senet Assure accreditation integrate with or potentially influence existing jurisdictional regulatory frameworks and licensing requirements in NSW and other markets?"}],"footnotes":""},"categories":[16336,157,24777],"tags":[],"class_list":["post-777002355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-business-news","category-partner-news","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777002355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777002355"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777002355\/revisions"}],"predecessor-version":[{"id":777002357,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777002355\/revisions\/777002357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777002356"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777002355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777002355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777002355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}