{"id":777002269,"date":"2023-02-09T13:57:03","date_gmt":"2023-02-09T16:57:03","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777002269"},"modified":"2026-04-23T00:48:14","modified_gmt":"2026-04-23T03:48:14","slug":"dabble-acquires-sports-betting-platform-moneyball-australia","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/dabble-acquires-sports-betting-platform-moneyball-australia","title":{"rendered":"Dabble acquires sports betting platform Moneyball Australia"},"content":{"rendered":"\n<p>Moneyball users will now be able to use Dabble&#8217;s offerings and social platform.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Australia.- <strong>Dabble<\/strong>, an online racing and sports bookmaker, has announced that it has acquired daily mobile sports betting platform <strong>Moneyball Australia<\/strong> for an undisclosed sum. <\/p>\n\n\n\n<p>Established in 2020,&nbsp;Dabble has over 150,000 customers and reported annual revenue of AU$47m in June 2022. Its betting platform incorporates social media features similar to those of Twitter, WhatsApp and TikTok in a bid to offer a more interactive betting experience.&nbsp;<\/p>\n\n\n\n<p>Moneyball customers will now have access to Dabble products, including Copy Bet, the Banter Channel, Activity Feed and features like Sky Racing within the platform. <\/p>\n\n\n\n<p>Dabble chief executive <strong>Tom Rundle <\/strong>said: \u201cOur offering as an inclusive, social and engaging betting experience is undoubtedly unique to the Australian wagering market. We are excited by the growth of the Dabble community that this acquisition will deliver.<\/p>\n\n\n\n<p>\u201cWith many of Moneyball\u2019s customers already familiar with the community-based element of wagering via their strong daily fantasy sports background, we believe there is a tremendous alignment that will appeal to these customers and make our community stronger.\u201d<\/p>\n\n\n\n<p>Australian gaming company&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/focusgn.com\/asia-pacific\/tabcorp-to-acquire-20-equity-interest-in-dabble-sports\" target=\"_blank\">Tabcorp acquired a 20 per cent stake<\/a>&nbsp;in Dabble Sports for AU$33.0m last October.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Moneyball users will now be able to use Dabble&#8217;s offerings and social platform.<\/p>\n","protected":false},"author":176,"featured_media":9219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Dabble, an Australian online racing and sports bookmaker, has acquired daily mobile sports betting platform Moneyball Australia for an undisclosed sum. This strategic acquisition aims to expand Dabble's customer base, integrating Moneyball's users into its social-centric wagering platform and leveraging their familiarity with community-based betting. The move follows Tabcorp's prior AU$33.0m investment in Dabble.","focusai_entities":"Dabble, Moneyball Australia, Tom Rundle, Tabcorp, Dabble Sports","focusai_location":"Australia","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.8), operator_casino (0.9), product_ux (0.8), tech_data (0.8), marketing_crm (0.8), payments_fraud_aml (0.7), investor_analyst (0.9), gambler_consumer (0.9), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Integration Challenges","query":"What specific technical and operational challenges does Dabble anticipate in integrating Moneyball's customer base and platform, particularly concerning data migration and feature parity?"},{"label":"Post-Acquisition Strategy","query":"How does Dabble plan to leverage Moneyball's existing customer demographics and engagement patterns to optimize its social wagering features and drive incremental GGR?"}],"footnotes":""},"categories":[16336,157],"tags":[],"class_list":["post-777002269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-business-news"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777002269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777002269"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777002269\/revisions"}],"predecessor-version":[{"id":777002276,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777002269\/revisions\/777002276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/9219"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777002269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777002269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777002269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}