The TAB logo will feature on the front of the squad\u2019s jersey from the 2023 season.<\/p>\n\n\n\n\n\n\n\n
Australia.- TAB<\/strong>, Australia’s biggest multichannel wagering brand, has signed a multi-year partnership with the North Queensland Toyota Cowboys<\/strong> to become a platinum partner<\/strong>. Its logo will feature on the sternum of the squad\u2019s jersey from the 2023 season.<\/p>\n\n\n\n Jeff Reibel<\/strong>, the Cowboys chief executive, said: \u201cSince the 1960s TAB has been a household name, having supported sports enthusiasts in every code to experience the thrill of backing their favourite team or athlete competing at the highest level.<\/p>\n\n\n\n \u201cWe share this passion for the nation\u2019s sports fandom, having built our own reputation for beating the odds time and again to deliver extraordinary moments in both club and National Rugby League history.<\/p>\n\n\n\n \u201cWhether successfully lobbying for a team in 1995\u2019s Winfield Cup or winning our first Premiership in 2015 we\u2019ve defied expectations and won the hearts and minds of Cowboys fans throughout Australia and beyond.\u201d <\/p>\n\n\n\n TAB, which provides Sky Racing, Sky Sports Radio and MAX gaming services, belongs to Tabcorp Holdings Limited<\/strong>.<\/p>\n\n\n\n Katherine Morgan<\/strong>, Tabcorp’s senior sponsorship manager said: \u201cThe Cowboys are part of North Queensland\u2019s DNA and we\u2019re delighted to partner with the club to grow the brand and create innovative activations for Cowboys fans.<\/p>\n\n\n\n \u201cQueenslanders love their sport and we\u2019re incredibly committed to investing in the growth and promotion of the state\u2019s sports teams and race clubs. This partnership comes at an exciting time for TAB. We\u2019ve launched a new TAB App, new products and a fresh retail experience for our customers as part of a transformation of our company.\u201d<\/p>\n\n\n\n