{"id":777001390,"date":"2023-01-09T11:24:47","date_gmt":"2023-01-09T14:24:47","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777001390"},"modified":"2026-04-23T01:41:32","modified_gmt":"2026-04-23T04:41:32","slug":"macau-legend-to-operate-satellite-casinos-under-sjm-licence","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/macau-legend-to-operate-satellite-casinos-under-sjm-licence","title":{"rendered":"Macau Legend to operate satellite casinos under SJM licence"},"content":{"rendered":"\n<p>Macau Legend has entered into a new agreement with SJM.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Macau.- <strong>Macau Legend Development<\/strong> announced it has an agreement with Macau casino concessionaire <strong>SJM Holdings<\/strong> for the provision of gaming promotion services under a format known locally as a \u201csatellite operation\u201d.<\/p>\n\n\n\n<p>In a Friday filing, Macau Legend revealed its wholly-owned subsidiary <strong>Hong Hock Development<\/strong> had entered into the agreement with SJM on December 28. The agreement came into effect on January 1, functioning for a <strong>period of three years<\/strong>. It encompasses the \u201cprovision of services in selling, promotion, advertising, customer development and introduction, coordination of activities and other related services to SJM [\u2026] for the operation of casinos to be operated under SJM\u2019s gaming concession.\u201d<\/p>\n\n\n\n<p>As consideration for the provision of the services, Hong Hock is \u201centitled to a percentage sharing of the gross gaming revenue on a monthly basis in accordance with the monthly operating performance of mass gaming tables and slot machines, after deducting all costs and expenses calculated on an accrual basis which shall be borne by Hong Hock, pursuant to the terms and conditions of the agreement,\u201d according to the filing released with the Hong Kong Stock Exchange.<\/p>\n\n\n\n<p>\u201cThe above monthly consideration that Hong Hock will receive for the provision of the services is determined after arm\u2019s length negotiation between Hong Hock and SJM with reference to the historical percentage sharing of the gross gaming revenue,\u201d the text reads.&nbsp;<\/p>\n\n\n\n<p>Macau Legend has been operating two satellite casinos at Macau Fisherman\u2019s Wharf \u2013 Babylon Casino and Legend Palace Casino \u2013 through a service agreement under the gaming concession of SJM Holdings.<\/p>\n\n\n\n<p>Under the new gaming concessions, <a href=\"https:\/\/focusgn.com\/asia-pacific\/only-11-satellite-casinos-will-remain-in-macau-from-january-1\" data-type=\"URL\" data-id=\"https:\/\/focusgn.com\/asia-pacific\/only-11-satellite-casinos-will-remain-in-macau-from-january-1\" target=\"_blank\" rel=\"noreferrer noopener\">nine satellite casinos are operated under SJM\u2019s licence<\/a>, including Legend Palace, while Babylon is absent from the list.<\/p>\n\n\n\n<p>Macau Legend announced last week that it will <a href=\"https:\/\/focusgn.com\/asia-pacific\/macau-legend-ends-vip-gaming-promotion-business\" data-type=\"URL\" data-id=\"https:\/\/focusgn.com\/asia-pacific\/macau-legend-ends-vip-gaming-promotion-business\">no longer participate in the VI<\/a><a href=\"https:\/\/focusgn.com\/asia-pacific\/macau-legend-ends-vip-gaming-promotion-business\" data-type=\"URL\" data-id=\"https:\/\/focusgn.com\/asia-pacific\/macau-legend-ends-vip-gaming-promotion-business\" target=\"_blank\" rel=\"noreferrer noopener\">P<\/a><a href=\"https:\/\/focusgn.com\/asia-pacific\/macau-legend-ends-vip-gaming-promotion-business\" data-type=\"URL\" data-id=\"https:\/\/focusgn.com\/asia-pacific\/macau-legend-ends-vip-gaming-promotion-business\"> gaming promotion<\/a> business after terminating a long-running agreement with <strong>New Legend VIP Club Ltd<\/strong>.<\/p>\n\n\n\n<p><strong>See also: <\/strong><a href=\"https:\/\/focusgn.com\/asia-pacific\/macau-gambling-concessionaires-to-pay-new-casino-floor-fee\" data-type=\"URL\" data-id=\"https:\/\/focusgn.com\/asia-pacific\/macau-gambling-concessionaires-to-pay-new-casino-floor-fee\" target=\"_blank\" rel=\"noreferrer noopener\">Macau gambling concessionaires to pay new casino floor fee<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Macau Legend has entered into a new agreement with SJM.<\/p>\n","protected":false},"author":226,"featured_media":9734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Macau Legend Development has formalized a new three-year agreement with SJM Holdings for gaming promotion services, operating under a \"satellite operation\" model in Macau. This arrangement, effective January 1, entitles Macau Legend's subsidiary, Hong Hock Development, to a percentage of GGR from mass gaming tables and slot machines, net of operational costs. The agreement reflects the evolving regulatory landscape under new gaming concessions, with Legend Palace Casino continuing under SJM's license while Babylon Casino is excluded, alongside Macau Legend's exit from VIP gaming promotion.","focusai_entities":"Macau Legend Development, SJM Holdings, Hong Hock Development, New Legend VIP Club Ltd, Babylon Casino, Legend Palace Casino","focusai_location":"Macau, Hong Kong","focusai_target_profile":"ceo_executive (0.9), regulator (0.8), compliance_legal (0.8), operator_casino (0.9), investor_analyst (0.9), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Financial Impact Analysis","query":"What are the specific financial implications of the GGR sharing model, net of costs, for Macau Legend's profitability and EBITDA margins under this new three-year satellite operation agreement with SJM Holdings, particularly in comparison to previous arrangements?"},{"label":"Strategic Asset Impact","query":"Beyond the immediate GGR sharing, how does the exclusion of Babylon Casino from the new concession framework and Macau Legend's strategic exit from the VIP gaming promotion business impact its long-term asset utilization, market positioning, and capital allocation strategy?"}],"footnotes":""},"categories":[157,16338],"tags":[22593,23108],"class_list":["post-777001390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-asia-news","tag-macau-legend","tag-sjm-holdings"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777001390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/226"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777001390"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777001390\/revisions"}],"predecessor-version":[{"id":777001405,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777001390\/revisions\/777001405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/9734"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777001390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777001390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777001390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}