{"id":777000774,"date":"2022-12-06T10:07:35","date_gmt":"2022-12-06T13:07:35","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777000774"},"modified":"2026-04-23T02:19:47","modified_gmt":"2026-04-23T05:19:47","slug":"lady-luck-games-signs-major-distribution-agreement-with-microgame-for-the-italian-market","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/lady-luck-games-signs-major-distribution-agreement-with-microgame-for-the-italian-market","title":{"rendered":"Lady Luck Games signs major distribution agreement with Microgame for the Italian market"},"content":{"rendered":"\n

Lady Luck Games will offer its game portfolio to players in one of Europe\u2019s largest online markets.<\/p>\n\n\n\n\n\n\n\n

Press release.- Swedish game provider,\u00a0Lady Luck Games<\/a>, is set to enter one of Europe\u2019s largest and most established online markets due to its agreement with leading aggregation platform, Microgame.\u00a0<\/p>\n\n\n\n

The flexibility that characterizes the multi-channel offer has allowed Microgame to obtain the greatest presence and distributor in the territory<\/strong>, a privileged gateway to the nationally regulated market. The Microgame network powers more than 50 operators and includes over 130 brands.<\/p>\n\n\n\n

With this agreement, Lady Luck Games will offer its game portfolio to players in one of Europe`s largest online markets. Italian players will now have a chance to play Lady Luck Games` top-performing titles<\/strong>, such as The Treasures of Tizoc, Mr Alchemister, Valholl: Wild Hammers, Beetle Bailey, Astro Anna and the company`s newest release\u00a0SpinJoy Society Megaways<\/a>.<\/p>\n\n\n\n

Mads J\u00f8rgensen<\/strong>, Co-Founder and Chief Executive Officer of LL Lucky Games AB said: \u201cItaly is the second biggest market in Europe, and we are delighted to enter it with Microgame, who is the quintessential strategic Italian partner. This is a significant step for us and one of many more to come\u201d.<\/p>\n\n\n\n

Marco Castaldo<\/strong>, Chief Executive Officer, of Microgame said: \u201cWe aim to provide the best possible online experience. Lady Luck Games products are eye-catching and entertaining. We are excited to partner with this young provider and look forward to a fruitful collaboration\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lady Luck Games will offer its game portfolio to players in one of Europe\u2019s largest online markets.<\/p>\n","protected":false},"author":176,"featured_media":777000775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Swedish game provider Lady Luck Games has secured market entry into Italy, Europe's second-largest online gaming market, through a strategic partnership with leading aggregation platform Microgame. This agreement enables Lady Luck Games to distribute its full game portfolio to over 50 operators and 130 brands within Microgame's extensive network, significantly expanding its regulated market footprint.","focusai_entities":"Lady Luck Games, Microgame, LL Lucky Games AB, Mads J\u00f8rgensen, Marco Castaldo","focusai_location":"Italy, Europe, Sweden","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.8), operator_casino (0.9), affiliate_publisher (0.7), product_ux (0.7), tech_data (0.7), marketing_crm (0.8), investor_analyst (0.9), supplier_vendor (1.0), journalist_researcher (0.9)","focusai_suggestions":[{"label":"LLG Italy GGR Outlook","query":"What is the projected incremental Gross Gaming Revenue (GGR) contribution for Lady Luck Games from the Italian market in its initial 12-18 months, and how does this Microgame partnership influence their broader B2B licensing and market entry strategy for other Tier-1 regulated European jurisdictions?"},{"label":"Microgame Competitive Edge","query":"How does the integration of Lady Luck Games' portfolio enhance Microgame's competitive differentiation within the Italian aggregation landscape, and what are the implications for its existing operator network's player engagement and retention metrics?"}],"footnotes":""},"categories":[157,2234,24777],"tags":[24199],"class_list":["post-777000774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-emea","category-partner-news","tag-lady-luck-games","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777000774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777000774"}],"version-history":[{"count":1,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777000774\/revisions"}],"predecessor-version":[{"id":777000776,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777000774\/revisions\/777000776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/777000775"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777000774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777000774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777000774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}