{"id":777000672,"date":"2022-12-02T08:19:31","date_gmt":"2022-12-02T11:19:31","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777000672"},"modified":"2026-04-23T02:25:21","modified_gmt":"2026-04-23T05:25:21","slug":"queensland-race-clubs-sign-new-partnership-with-tab","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/queensland-race-clubs-sign-new-partnership-with-tab","title":{"rendered":"Queensland race clubs sign new partnership with TAB"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The deal covers major race day activations and new media content for the TAB App.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Australia.- TAB has announced\u00a0a new five-year partnership with<strong> four Queensland race clubs<\/strong>\u00a0covering television and radio assets. TAB will be the official wagering partner of the Gold Coast Turf Club, the Sunshine Coast Turf Club, the Ipswich Turf Club and the Toowoomba Turf Club.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership will include major race day activations, new media content via the TAB App and coverage of the race clubs via Sky Racing and Radio TAB. Accordig to TAB, the deal will be pivotal to the growth of racing in Queensland.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tabcorp\u2019s chief customer officer\u00a0<strong>Jenni Barnett\u00a0<\/strong>said: \u201cThese are more than wagering sponsorships, they\u2019re genuine partnerships to use our entire ecosystem to grow each club. From creating activations that attract people to the track to using our media network to promote each club.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTAB is the only company that offers a digital, retail, television and radio broadcast capability to assist each club to innovate and grow. We\u2019re really excited with what we can achieve in each community.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis is an opportunity for us to help grow Queensland\u2019s richest race day in Magic Millions, innovate night racing and partner with the clubs as they host more Saturday metropolitan race meetings.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gold Coast Turf Club chairman\u00a0<strong>Brett Cook<\/strong>\u00a0said: &#8220;Once again the collaboration between each of the four Clubs has enabled the best outcomes for all involved and can only enhance programming, night racing strategies and media opportunities in the future.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>See also:<\/strong>&nbsp;<a target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/broadcasters-reject-tabcorp-calls-for-restrictions-on-daytime-gambling-ads\" rel=\"noreferrer noopener\">Broadcasters reject Tabcorp calls for restrictions on daytime gambling ads<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The deal covers major race day activations and new media content for the TAB App.<\/p>\n","protected":false},"author":176,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"TAB, a subsidiary of Tabcorp, has secured a five-year partnership with four key Queensland race clubs: Gold Coast, Sunshine Coast, Ipswich, and Toowoomba Turf Clubs. This agreement designates TAB as the official wagering partner, encompassing major race day activations, new media content for the TAB App, and extensive coverage via Sky Racing and Radio TAB. The initiative aims to foster growth within Queensland's racing sector by leveraging TAB's integrated digital, retail, television, and radio ecosystem.","focusai_entities":"TAB, Tabcorp, Gold Coast Turf Club, Sunshine Coast Turf Club, Ipswich Turf Club, Toowoomba Turf Club, Jenni Barnett, Brett Cook, Sky Racing, Radio TAB","focusai_location":"Australia, Queensland","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.9), marketing_crm (0.8), investor_analyst (0.9), journalist_researcher (0.9)","focusai_suggestions":[{"label":"GGR\/NGR Impact?","query":"What specific KPIs will Tabcorp utilize to measure the GGR and NGR impact of these race day activations and media integrations over the five-year term?"},{"label":"Competitive Strategy Alignment?","query":"How does this exclusive partnership with Queensland race clubs align with Tabcorp's broader B2C licensing strategy and competitive positioning against other wagering operators in the Australian market?"}],"footnotes":""},"categories":[16336,157],"tags":[13716],"class_list":["post-777000672","post","type-post","status-publish","format-standard","hentry","category-australasia-news","category-business-news","tag-tabcorp"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777000672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777000672"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777000672\/revisions"}],"predecessor-version":[{"id":777000682,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777000672\/revisions\/777000682"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777000672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777000672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777000672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}