{"id":777000302,"date":"2022-11-22T15:31:44","date_gmt":"2022-11-22T18:31:44","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=777000302"},"modified":"2026-04-23T02:44:22","modified_gmt":"2026-04-23T05:44:22","slug":"betmakers-to-distribute-racing-coms-live-horse-racing-vision","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/betmakers-to-distribute-racing-coms-live-horse-racing-vision","title":{"rendered":"BetMakers to distribute Racing.com\u2019s live horse racing vision"},"content":{"rendered":"\n<p>The company has signed an agreement with Racing Victoria\u2019s media business, the Victorian Thoroughbred Racing IMB.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Australia.-&nbsp;<strong>BetMakers<\/strong>&nbsp;Technology Group has announced a new partnership with Victorian Thoroughbred Racing IMB (VTRIMB). It will offer the digital distribution of Racing.com&#8217;s live thoroughbred horse racing vision to wagering service providers in Australia.<\/p>\n\n\n\n<p>BetMakers will embed the Victorian live horse racing video content into its platform and provide content to up to 25 new distribution partners in the Australian online betting market.&nbsp;<\/p>\n\n\n\n<p>BetMakers CEO <strong>Todd Buckingham<\/strong> said: \u201cBetMakers is delighted to reach an agreement with VTRIMB as a distribution partner for Racing.com\u2019s live horse racing vision. Making this top-quality content available to more consumers will drive increased interest and wagering in Victorian horse racing.<\/p>\n\n\n\n<p>\u201cThe content will also continue to bridge the product gap for BetMakers\u2019 platform customers and is the first of many exciting updates we will roll out in this space.\u201d<\/p>\n\n\n\n<p>VTRIMB CEO&nbsp;<strong>Peter Campbell<\/strong> added: \u201cThe Victorian racing industry is committed to ensuring the broadest possible distribution and reach of live Victorian horse racing content,\u201d Campbell explained. \u201cBetMakers\u2019 distribution platform is an important route to market for us within a landscape that has evolved rapidly.<\/p>\n\n\n\n<p>\u201cWe are delighted to be working with a company that is dedicated to delivering great technology outcomes for consumers and offering our live racing coverage to an increased and engaged audience.\u201d<\/p>\n\n\n\n<p><strong>See also:<\/strong>&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/focusgn.com\/asia-pacific\/vgccc-to-monitor-victorian-spring-racing-carnival\" target=\"_blank\">VGCCC to monitor Victorian Spring Racing Carnival<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company has signed an agreement with Racing Victoria\u2019s media business, the Victorian Thoroughbred Racing IMB.<\/p>\n","protected":false},"author":176,"featured_media":18429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"BetMakers Technology Group has secured a B2B agreement with Victorian Thoroughbred Racing IMB (VTRIMB) for the digital distribution of Racing.com's live thoroughbred horse racing vision. This partnership will enable BetMakers to embed and supply premium Victorian racing content to up to 25 wagering service providers across the Australian online betting market, aiming to enhance content reach and stimulate increased wagering activity.","focusai_entities":"BetMakers Technology Group, Racing Victoria, Victorian Thoroughbred Racing IMB, Racing.com, Todd Buckingham, Peter Campbell","focusai_location":"Australia, Victoria","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.9), product_ux (0.75), tech_data (0.7), marketing_crm (0.7), investor_analyst (0.85), supplier_vendor (0.95), journalist_researcher (0.8)","focusai_suggestions":[{"label":"BetMakers' Content Strategy","query":"How does this agreement with VTRIMB align with BetMakers' broader content acquisition and distribution strategy, particularly regarding international expansion or diversification beyond racing?"},{"label":"Operator Integration Impact","query":"What are the anticipated technical and commercial implications for the 25 wagering service providers integrating this live vision, specifically concerning platform load, latency, and content monetisation models?"}],"footnotes":""},"categories":[16336,157],"tags":[233],"class_list":["post-777000302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-business-news","tag-sports-betting"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777000302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=777000302"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777000302\/revisions"}],"predecessor-version":[{"id":777000339,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/777000302\/revisions\/777000339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/18429"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=777000302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=777000302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=777000302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}