{"id":5983,"date":"2020-04-27T11:46:10","date_gmt":"2020-04-27T11:46:10","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=5983"},"modified":"2026-04-24T05:44:12","modified_gmt":"2026-04-24T08:44:12","slug":"betmakers-new-deals-australia","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/betmakers-new-deals-australia","title":{"rendered":"BetMakers signs multiple agreements in Aus"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Betting technology specialists will provide products and services to retail giants Rob Waterhouse and Mark Sampieri. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Australia.- Betting technology specialist BetMakers has signed deals with two Australian betting giants, Rob Waterhouse and Mark Sampieri. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deals include new technology platforms and automated products, including trading and pricing solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BetMakers has also agreed on a commercial partnership with the international gaming company Pronet Gaming. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deal will allow Pronet to offer its customers BetMakers&#8217; racing solutions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This will allow punters to wager on more than 250,000 horse and greyhound racing events per year, alongside all of its sports, casino and retail benefits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BetMakers CEO, Todd Buckingham, said: &#8220;The Waterhouse name needs no introduction. It has been a powerhouse in bookmaking spanning three generations, while the Sampieri family has been successful in bookmaking in Victoria since 1966.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of their separate deal, Pronet Gaming CCO, Bobby Longhurst, said: &#8220;It&#8217;s important for us to hit the ground running when live sport returns and the addition of BetMakers Technology Group&#8217;s product will help us achieve that.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Australia has seen <a href=\"https:\/\/focusgn.com\/asia-pacific\/increase-online-gambling-australia\"><strong><em>a sharp increase in online gambling<\/em><\/strong><\/a> since lockdown measures were introduced to fight the spread of Coronavirus in the country.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Betting technology specialists will provide products and services to retail giants Rob Waterhouse and Mark Sampieri.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Betting technology specialist BetMakers has secured B2B agreements with Australian bookmaking entities Rob Waterhouse and Mark Sampieri for advanced technology platforms and trading solutions. Concurrently, BetMakers has forged a commercial partnership with Pronet Gaming, enabling the latter to integrate BetMakers' extensive racing solutions, encompassing over 250,000 annual events, into its offering for global customers. These strategic alliances underscore the ongoing demand for sophisticated betting infrastructure and content aggregation within the iGaming sector, particularly amidst the observed surge in online gambling in Australia.","focusai_entities":"BetMakers, Rob Waterhouse, Mark Sampieri, Pronet Gaming, Todd Buckingham, Bobby Longhurst","focusai_location":"Australia","focusai_target_profile":"ceo_executive (1.0), regulator (0.7), compliance_legal (0.7), operator_casino (1.0), affiliate_publisher (0.7), product_ux (0.9), tech_data (1.0), marketing_crm (0.8), payments_fraud_aml (0.7), investor_analyst (1.0), supplier_vendor (1.0), journalist_researcher (1.0)","focusai_suggestions":[{"label":"BetMakers' B2B Strategy","query":"How do these new B2B technology and content distribution agreements with Rob Waterhouse, Mark Sampieri, and Pronet Gaming align with BetMakers' broader market penetration and product diversification strategy in the global iGaming sector?"},{"label":"Impact on Australian Market","query":"What is the projected impact of BetMakers' enhanced technology and racing content offerings on the competitive landscape and GGR growth within the Australian online and retail betting markets, particularly given the recent surge in online gambling?"}],"footnotes":""},"categories":[160,16336,153],"tags":[289,15912,1897,4138],"class_list":["post-5983","post","type-post","status-publish","format-standard","hentry","category-asia-pacific","category-australasia-news","category-igaming-news","tag-australia","tag-betmakers","tag-igaming","tag-online-gambling"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/5983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=5983"}],"version-history":[{"count":5,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/5983\/revisions"}],"predecessor-version":[{"id":20975,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/5983\/revisions\/20975"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=5983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=5983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=5983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}