{"id":3548,"date":"2020-02-17T09:11:27","date_gmt":"2020-02-17T09:11:27","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=3548"},"modified":"2026-04-24T07:50:48","modified_gmt":"2026-04-24T10:50:48","slug":"australian-bookmakers-fine-gambling","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/australian-bookmakers-fine-gambling","title":{"rendered":"Ladbrokes and Neds hit with  record fines for illegal ads"},"content":{"rendered":"\n<p>Operators fined a total of $207,500 for running illegal gambling advertisements.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Australia.- Two Australian bookmakers have been fined a total of $207,500 for running illegal gambling advertisements.<\/p>\n\n\n\n<p>Ladbrokes and Neds were found to breach NSW law that states operators cannot run gambling advertisement that are seen to encourage consumers to play or play frequently.<\/p>\n\n\n\n<p>Wagering operators found guilty of running such ads face fines of up to $110,000 per offence, while company directors can be criminally prosecuted.\u00a0<\/p>\n\n\n\n<p>Ladbrokes and Neds were found guilty of running several advertisements across Channel 7, Instagram and Facebook in 2018, which offered bonus bets for a smaller deposit such as a deal to \u201cDeposit $50, get $250 in bonus bets.\u201d\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Operators fined a total of $207,500 for running illegal gambling advertisements.<\/p>\n","protected":false},"author":2,"featured_media":2748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Two prominent Australian bookmakers, Ladbrokes and Neds, have been collectively fined $207,500 for violating NSW gambling advertising laws. The breaches involved promotional offers, such as bonus bets for deposits, deemed to encourage frequent play, disseminated across various media channels in 2018. This action underscores the stringent regulatory environment governing iGaming marketing practices in Australia.","focusai_entities":"Ladbrokes, Neds, Channel 7, Instagram, Facebook","focusai_location":"Australia, NSW","focusai_target_profile":"ceo_executive (0.9), regulator (1.0), compliance_legal (1.0), operator_casino (0.95), affiliate_publisher (0.8), marketing_crm (1.0), investor_analyst (0.85), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Impact on Ad Standards?","query":"What are the broader implications of these fines for the interpretation and enforcement of gambling advertising standards across other Australian jurisdictions, particularly concerning bonus bet inducements?"},{"label":"Operator Financial Exposure?","query":"Beyond the immediate fines, what is the potential long-term financial and reputational exposure for Ladbrokes and Neds, considering potential future regulatory scrutiny and shifts in consumer perception?"}],"footnotes":""},"categories":[160,16336,156],"tags":[289,229,337],"class_list":["post-3548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia-pacific","category-australasia-news","category-regulation-news","tag-australia","tag-gambling","tag-regulation"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/3548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=3548"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/3548\/revisions"}],"predecessor-version":[{"id":3569,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/3548\/revisions\/3569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/2748"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=3548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=3548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=3548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}