{"id":35228,"date":"2022-11-08T12:54:00","date_gmt":"2022-11-08T15:54:00","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=35228"},"modified":"2026-04-23T03:11:58","modified_gmt":"2026-04-23T06:11:58","slug":"sportradar-and-baseball-australia-to-take-australian-baseball-league-global-with-new-streaming-platform","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/sportradar-and-baseball-australia-to-take-australian-baseball-league-global-with-new-streaming-platform","title":{"rendered":"Sportradar and Baseball Australia to take Australian Baseball League global with new streaming platform"},"content":{"rendered":"\n<p>The multi-year deal also covers worldwide exclusive data and audio-visual betting rights distribution, as well as market-leading integrity services.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Press release.-&nbsp;<a href=\"https:\/\/focusgn.com\/asia-pacific\/sportradar-launches-new-comprehensive-live-fielding-data-capture-solution-at-cricket-world-cup\" data-type=\"post\" data-id=\"34672\" target=\"_blank\" rel=\"noreferrer noopener\">Sportradar<\/a>&nbsp;and Baseball Australia (BA) have entered&nbsp;<strong>a multi-year partnership to engage sports fans globally&nbsp;<\/strong>by broadcasting Australian Baseball League (ABL) games live on a dedicated OTT platform for the very first time, the companies announced today.<\/p>\n\n\n\n<p>The new live-streaming service, onDemand, is just one part of a strategic partnership struck between Baseball Australia, Sportradar and the ABL. In addition to powering the new OTT platform, Sportradar will serve as ABL\u2019s exclusive betting data and audiovisual rights distribution partner, connecting the game through products and services to its global network of sportsbook operators and media customers.<\/p>\n\n\n\n<p><a href=\"https:\/\/focusgn.com\/asia-pacific\/sportradar-signs-multi-year-partnership-with-chinas-cba-league\" data-type=\"post\" data-id=\"16235\" target=\"_blank\" rel=\"noreferrer noopener\">Sportradar<\/a>&nbsp;has also been chosen as the ABL\u2019s official integrity partner, with the company\u2019s industry-leading Universal Fraud Detection System (UFDS), an advanced and proven bet monitoring system, deployed to safeguard the integrity of Baseball Australia and ABL competitions.<\/p>\n\n\n\n<p>The first games to be broadcast on the Baseball Australia-owned OTT platform will be Round one of the ABL season, commencing on November 10.&nbsp;<strong>The service will initially launch as a Web platform<\/strong>, with a dedicated App to be built by Sportradar for the start of the 2023\/24 season.<\/p>\n\n\n\n<p>With national team members returning for Round one of the ABL, the eight-team strong league has a busy schedule of 160 regular season games over ten rounds. The return of the Auckland Tuatara and Geelong-Korea teams this season means fans across the entire Asia region, and around the world, will be able to watch their teams fight down under for the Claxton Shield.<\/p>\n\n\n\n<p><strong>Dave Edwards<\/strong>, Sportradar\u2019s Director of Sports Media and Partnerships \u2013 Oceania, said: \u201cWe\u2019re pleased to partner with Baseball Australia and the ABL to help them reach and engage new audiences both here in Australia and around the world.<\/p>\n\n\n\n<p>\u201cBy taking an intelligent, technology-driven partnership approach to content distribution, rights holders can directly control how their assets are commercialised, while learning more about their fans in the process.&nbsp;<strong>We look forward to assisting BA and the ABL as they pursue their ambitious growth strategy<\/strong>.\u201d<\/p>\n\n\n\n<p><strong>Glenn Williams<\/strong>, Baseball Australia CEO said: \u201cAn ability to house Australian baseball content onto the one platform for fans to see is something we are really excited about. This is a one-stop shop for the fans to consume their baseball content from Little League all the way through to the ABL and Team Australia. Partnering with Sportradar, a global company that works with major sports leagues around the world will be a major boost for baseball in Australia.\u201d<\/p>\n\n\n\n<p><strong>Paul Gonzalez<\/strong>, ABL General Manager said: \u201cWe are excited to partner with Sportradar to bring the ABL into the homes of sport and baseball fans across the world. This is a revolutionary deal with the Australian Baseball League that will not only provide a high-quality stream but also integrity and opportunity to the league. We are proud to partner with such a global brand that works with other elite sports bringing the focus back to the Australian Baseball League and its athletes.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The multi-year deal also covers worldwide exclusive data and audio-visual betting rights distribution, as well as market-leading integrity services.<\/p>\n","protected":false},"author":176,"featured_media":34673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":true,"is_interview":false,"is_opinion":false,"focusai_summary":"Sportradar has secured a multi-year partnership with Baseball Australia and the ABL, encompassing exclusive global betting data and audio-visual rights distribution. The agreement also includes the launch of a dedicated OTT platform for live ABL games and the deployment of Sportradar's Universal Fraud Detection System to safeguard competition integrity. This strategic alliance aims to enhance global fan engagement and commercialization of Australian baseball assets.","focusai_entities":"Sportradar, Baseball Australia, Australian Baseball League, Dave Edwards, Glenn Williams, Paul Gonzalez, Auckland Tuatara, Geelong-Korea","focusai_location":"Australia, Oceania, Asia","focusai_target_profile":"ceo_executive (0.9), regulator (0.8), compliance_legal (0.85), operator_casino (0.9), product_ux (0.7), tech_data (0.9), marketing_crm (0.75), investor_analyst (0.95), supplier_vendor (0.9), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Sportradar's Commercial Strategy","query":"How will this exclusive multi-year deal for ABL betting data and AV rights distribution impact Sportradar's GGR projections and market share within the Oceania and Asia-Pacific sports betting verticals?"},{"label":"ABL Monetization Potential","query":"Beyond betting rights, what are the projected NGR contributions from the new OTT platform, and how will Baseball Australia leverage fan data from onDemand to optimize future commercialization strategies?"}],"footnotes":""},"categories":[16336,24777,155],"tags":[23849],"class_list":["post-35228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-partner-news","category-sports-betting-news","tag-sportradar","press-release"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/35228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=35228"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/35228\/revisions"}],"predecessor-version":[{"id":35230,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/35228\/revisions\/35230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/34673"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=35228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=35228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=35228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}