{"id":34995,"date":"2022-11-01T12:52:33","date_gmt":"2022-11-01T15:52:33","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=34995"},"modified":"2026-04-23T03:23:52","modified_gmt":"2026-04-23T06:23:52","slug":"australia-to-include-stark-new-warnings-on-gambling-ads","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/australia-to-include-stark-new-warnings-on-gambling-ads","title":{"rendered":"Australia to include stark new warnings on gambling ads"},"content":{"rendered":"\n

Operators will be required to use new alternating warning taglines from March.<\/p>\n\n\n\n\n\n\n\n

Australia.- Online gambling operators in Australia will be required to include new warnings on ads<\/strong> from March. The current “gamble responsibly” phrase will be replaced with starker alternating taglines<\/strong> such as \u201cChances are you\u2019re about to lose\u201d, “Imagine what you could be buying instead”, “What’s gambling really costing you?” and “Think. Is this a bet you really want to place?”<\/p>\n\n\n\n

Consultants Hall and Partners <\/strong>tested 10 slogans before narrowing them down to seven. They found that alternating messages reduces the likelihood that consumers quickly “turn off” their attention to the messages.<\/p>\n\n\n\n

The consultants found that the slogan with the highest rate of effectiveness was “Chances are you’re about to lose.”<\/p>\n\n\n\n

The slogans were taken from a survey commissioned by the Department of Social Services, which sought the views of 30 ordinary online gamers. They were agreed with the Commonwealth, states and territory governments under the National Consumer Protection Framework. Operators will have to take reasonable steps to rotate slogans evenly over a 12-month period.<\/p>\n\n\n\n

See also: <\/strong>Victorian AGR calls for specific opening hours for gambling machines<\/a><\/p>\n\n\n\n

Social services minister Amanda Rishworth<\/strong> stated: \u201cThe Albanese Labor government is committed to harm minimisation and practical solutions when it comes to addressing problem online wagering. We have consulted widely and, importantly, we have used evidence to inform these taglines.”<\/p>\n\n\n\n

Tim Costello<\/strong>, chief advocate of the Alliance for Gambling Reform, welcomed the decision. He said: “It\u2019s a good step forward. It\u2019s not enough when we have 943 sports betting ads on free-to-air TV a day.”<\/p>\n\n\n\n

Justin Madden<\/strong>, chief executive of Responsible Wagering Australia, said the industry lobby group\u2019s members \u201cremain fully supportive of the change in relation to consistent gambling messaging, as part of the National Consumer Protection Framework\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Operators will be required to use new alternating warning taglines from March.<\/p>\n","protected":false},"author":176,"featured_media":16622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Australia's online gambling operators will be mandated to implement new alternating warning taglines in advertisements from March, replacing the generic \"gamble responsibly\" phrase. This regulatory update, part of the National Consumer Protection Framework, aims to enhance harm minimisation through evidence-based messaging, requiring operators to evenly rotate starker warnings over a 12-month period. The initiative reflects a governmental commitment to addressing problem online wagering and will necessitate adjustments to marketing and compliance frameworks for B2C entities.","focusai_entities":"Hall and Partners, Department of Social Services, Amanda Rishworth, Albanese Labor government, Tim Costello, Alliance for Gambling Reform, Justin Madden, Responsible Wagering Australia","focusai_location":"Australia","focusai_target_profile":"ceo_executive (0.9), regulator (1.0), compliance_legal (1.0), operator_casino (1.0), affiliate_publisher (0.8), marketing_crm (1.0), investor_analyst (0.8), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Compliance Burden Analysis","query":"What are the estimated operational and financial costs for Australian B2C operators to implement and maintain compliance with the new alternating tagline rotation requirements across all advertising channels?"},{"label":"Impact on Player Behaviour","query":"Based on the Hall and Partners research, what is the projected efficacy of these starker, alternating taglines in reducing problem gambling rates or modifying player engagement metrics compared to the previous 'gamble responsibly' message?"}],"footnotes":""},"categories":[16336,156],"tags":[23911,233],"class_list":["post-34995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-regulation-news","tag-gambling-regulation","tag-sports-betting"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/34995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=34995"}],"version-history":[{"count":3,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/34995\/revisions"}],"predecessor-version":[{"id":35010,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/34995\/revisions\/35010"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/16622"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=34995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=34995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=34995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}