{"id":34211,"date":"2022-10-07T07:43:53","date_gmt":"2022-10-07T10:43:53","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=34211"},"modified":"2026-04-23T04:10:02","modified_gmt":"2026-04-23T07:10:02","slug":"entain-to-promote-online-betting-brands-at-nsw-hotels","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/entain-to-promote-online-betting-brands-at-nsw-hotels","title":{"rendered":"Entain to promote online betting brands at NSW hotels"},"content":{"rendered":"\n<p>Entain Australia&nbsp;has signed a deal with the Australian Hotels Association NSW.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Australia.-&nbsp;<strong>Entain Australia<\/strong>&nbsp;and the Australian Hotels Association NSW (AHA NSW) have signed an agreement through which Entain will promote its digital wagering brands Ladbrokes and Neds via advertising and sponsorship at pubs and hotels in <strong>New South Wales<\/strong>.<\/p>\n\n\n\n<p><strong>John Whelan<\/strong>, AHA CEO, said: \u201cFor decades now, many NSW hotels have operated PubTABs for&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/focusgn.com\/asia-pacific\/tabcorps-spin-off-to-benefit-lotteries-and-keno-businesses\" target=\"_blank\">Tabcorp<\/a>&nbsp;at a significant loss \u2013 primarily due to high Sky Channel and EBT (betting terminal) fees. In country NSW, it\u2019s even worse, with the majority of country pubs currently running their PubTAB at a loss.<\/p>\n\n\n\n<p>\u201cToday\u2019s partnership with a world leader in Entain will finally give NSW hotels competition and choice.&#8221;<\/p>\n\n\n\n<p>Entain Australia CEO&nbsp;<strong>Dean Shannon<\/strong>&nbsp;said licensed venues in NSW will be able to promote Entain&#8217;s digital wagering offerings to their patrons in a way that does not violate the current NSW retail wagering exclusivity agreements.<\/p>\n\n\n\n<p>Shannon said: &#8220;This partnership recognises that&nbsp;<strong>evolution and is about offering choice for the benefit of AHA NSW members<\/strong>&nbsp;and their patrons. There is no reason why traditional cash wagering can\u2019t co-exist in a hotel, alongside an advertising sponsorship arrangement with Entain that promotes the digital offering of one of our leading brands.&#8221;<\/p>\n\n\n\n<p>According to Whelan,&nbsp;there are currently around 600 NSW pubs without Sky Channel or TAB wagering. AHA NSW expects its new partnership with Entain to make it more affordable for many of these venues to promote the three codes of racing for the first time.<\/p>\n\n\n\n<p>Shannon added: &#8220;We have consistently demonstrated our commitment to going above and beyond in our support of racing through our long-term sponsorship of racing clubs in NSW, Victoria, Tasmania and the NT.&nbsp;<\/p>\n\n\n\n<p>&#8220;Off the back of our investment in NSW hotels,&nbsp;<strong>you will see further investment from Entain directly into the racing ecosystem<\/strong>&nbsp;in NSW over the next 12 months.&#8221;<\/p>\n\n\n\n<p><strong>The agreement between AHA NSW and Entain establishes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>NSW pubs which decide to enter into sponsorship arrangements with Entain will display in-venue advertising for Ladbrokes or Neds promoting their digital wagering platforms<\/li><li>NSW hotels will continue to operate Tabcorp\u2019s retail wagering in their venues<\/li><li>NSW pubs which enter into sponsorship arrangements with Entain will not:<ul><li>install or operate any physical Entain wagering facilities<\/li><li>receive any commission from Entain for any bets placed<\/li><li>have staff operating Entain wagering terminals eg portable iPads or phones<\/li><li>have staff accepting bets from hotel patrons on behalf of Entain<\/li><li>advertise to the general public on the exterior of their hotel<\/li><li>do anything else which may offend Tabcorp\u2019s retail exclusivity in NSW<\/li><\/ul><\/li><li>Punters in pubs will do exactly as they do now \u2013 place cash bets via the TAB betting terminal or bet on their phone via the bookmaker of their choice.<\/li><li>There are currently more than 1,000 NSW hotels with a PubTAB<\/li><\/ul>\n\n\n\n<p><strong>See also:&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/nsw-clubs-extend-participation-in-reclaim-the-game-initiative\" rel=\"noreferrer noopener\">NSW clubs extend participation in Reclaim the Game initiative<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entain Australia&nbsp;has signed a deal with the Australian Hotels Association NSW.<\/p>\n","protected":false},"author":176,"featured_media":19925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Entain Australia has executed a strategic agreement with the Australian Hotels Association NSW, facilitating the promotion of its digital wagering brands, Ladbrokes and Neds, through in-venue advertising and sponsorship within NSW hotels. This initiative aims to introduce competitive choice for venues historically constrained by Tabcorp's retail exclusivity and associated operational costs, while meticulously adhering to existing regulatory frameworks. The partnership signifies an evolving approach to digital customer acquisition within traditional retail environments.","focusai_entities":"Entain Australia, Australian Hotels Association NSW, AHA NSW, Ladbrokes, Neds, Tabcorp, John Whelan, Dean Shannon, Sky Channel","focusai_location":"Australia, New South Wales","focusai_target_profile":"ceo_executive (0.9), regulator (0.8), compliance_legal (0.9), operator_casino (0.9), marketing_crm (0.85), investor_analyst (0.9), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Tabcorp's Market Response?","query":"What strategic countermeasures might Tabcorp implement to mitigate the competitive impact of Entain's digital promotion within NSW hotels on its retail wagering GGR and market share?"},{"label":"Regulatory Precedent?","query":"Does this Entain-AHA NSW agreement establish a new regulatory precedent for digital wagering promotion within physical venues, and how might it influence future B2B licensing and compliance frameworks?"}],"footnotes":""},"categories":[16336,157],"tags":[24207],"class_list":["post-34211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australasia-news","category-business-news","tag-entain"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/34211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=34211"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/34211\/revisions"}],"predecessor-version":[{"id":34239,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/34211\/revisions\/34239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/19925"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=34211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=34211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=34211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}