strategic business alliance<\/a><\/em><\/strong> with UK firm Foster + Partners to jointly pursue a license and has now given more details regarding its IR concept.<\/p>\n\n\n\nThis includes two new agreements that will be key to the IR development. <\/p>\n\n\n\n
The first is with Katana who will be the marketing firm for the project and will formulate a \u201cJapanese-style IR business plan aiming for increased business success rates.\u201d<\/p>\n\n\n\n
\u201cKatana will be fully integrated into all aspects of the project, from the business planning stages to the actual marketing phase,\u201d Sega Sammy said.<\/p>\n\n\n\n
The other agreement is with Kyoto Kitcho, the luxury Japanese restaurant group. <\/p>\n\n\n\n
\u201cWe choose them to design and produce restaurants and inns where people can enjoy classic Japanese cuisine in elegant spaces that accentuate the four seasons as core facilities that promote attractiveness for tourism,\u201d the company said.
<\/p>\n","protected":false},"excerpt":{"rendered":"
The company has entered into two new partnerships that will play a central role in the project should it secure a licence.<\/p>\n","protected":false},"author":2,"featured_media":2814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Sega Sammy Holdings is advancing its Yokohama Integrated Resort (IR) bid in Japan, announcing strategic partnerships with Foster + Partners for overall development, Katana for marketing and business planning, and Kyoto Kitcho for luxury F&B offerings. These alliances are pivotal to their licensing application and proposed \"Japanese-style IR\" concept, signaling a robust B2C market entry strategy.","focusai_entities":"Sega Sammy Holdings, Foster + Partners, Katana, Kyoto Kitcho","focusai_location":"Japan, Yokohama, UK","focusai_target_profile":"ceo_executive (0.9), regulator (0.7), compliance_legal (0.7), operator_casino (0.9), investor_analyst (0.95), supplier_vendor (0.85), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Yokohama IR Financials","query":"What are the projected GGR contributions and NGR implications for Sega Sammy Holdings should they secure the Yokohama IR license, considering the proposed partnership structure and capital expenditure requirements?"},{"label":"B2B Partnership Synergies","query":"How will the strategic alliances with Foster + Partners, Katana, and Kyoto Kitcho specifically enhance Sega Sammy's competitive advantage in the Yokohama IR licensing process and subsequent operational phase, particularly regarding B2C market penetration and premium customer experience within the Japanese context?"}],"footnotes":""},"categories":[160,28,16338],"tags":[29,473,470,1842],"class_list":["post-3182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia-pacific","category-casino-news","category-east-asia-news","tag-casino","tag-ir","tag-japan","tag-sega-sammy"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/3182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=3182"}],"version-history":[{"count":7,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/3182\/revisions"}],"predecessor-version":[{"id":21214,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/3182\/revisions\/21214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/2814"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=3182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=3182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=3182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}