{"id":31202,"date":"2022-06-28T04:34:27","date_gmt":"2022-06-28T07:34:27","guid":{"rendered":"https:\/\/focusgn.com\/asia-pacific\/?p=31202"},"modified":"2026-04-23T07:23:19","modified_gmt":"2026-04-23T10:23:19","slug":"mgm-china-renews-branding-agreement-with-mgm-resorts-international","status":"publish","type":"post","link":"https:\/\/focusgn.com\/asia-pacific\/mgm-china-renews-branding-agreement-with-mgm-resorts-international","title":{"rendered":"MGM China renews branding agreement with MGM Resorts International"},"content":{"rendered":"\n<p>MGM China Holdings has entered into a second renewed branding agreement to continue using the MGM brands.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Macau.- Shortly after announcing the\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/focusgn.com\/asia-pacific\/macau-casino-contract-extensions-to-be-signed-on-june-23\" target=\"_blank\">extension of its casino licence<\/a>\u00a0until December 31, MGM China has announced that it has extended its branding agreement with MGM Resorts International. The agreement was due to expire with the casino licence on June 26.<\/p>\n\n\n\n<p>Under the agreement,\u00a0MGM China will pay <strong>MGM Branding<\/strong>\u00a0a monthly royalty based on 1.75 per cent of the company&#8217;s consolidated monthly revenue. This is in exchange for MGM China&#8217;s use of certain trademarks owned by MGM Resorts International and its affiliates.<\/p>\n\n\n\n<p>The licence fees shall be paid on or before the 15th day of each proceeding month. The original brand agreement between MGM China and MGM Brands came into effect in June 2011 and expired in March 2020. In 2019, it was extended until June 26, 2022, and\u00a0<strong>will now be in place until December 31, 2022<\/strong>.<\/p>\n\n\n\n<p>The new agreement places monetary caps on royalties payable at the MGM Macau and MGM Cotai properties operated by MGM China.&nbsp;<\/p>\n\n\n\n<p>During the first quarter of the year,\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/focusgn.com\/asia-pacific\/mgm-china-revenue-down-8-9-in-q1\" target=\"_blank\">MGM China<\/a>\u00a0reported HKD2.09bn in revenue. The figure was down 8.9 per cent when compared to last year and down 14.6 per cent quarter-on-quarter. The company noted that<strong>\u00a0financial results were affected by entry restrictions in Macau<\/strong>\u00a0due to the Covid-19 pandemic.\u00a0\u00a0<\/p>\n\n\n\n<p>As&nbsp;<a target=\"_blank\" href=\"https:\/\/focusgn.com\/asia-pacific\/macaus-gaming-law-amendment-bill-approved\" rel=\"noreferrer noopener\">Macau&#8217;s new gaming law has been approved<\/a>, it is expected casinos will receive new direct licences by the end of the year. The new legislation allows up to six gaming concessions with a length of 10 years.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MGM China Holdings has entered into a second renewed branding agreement to continue using the MGM brands.<\/p>\n","protected":false},"author":176,"featured_media":17968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"MGM China Holdings has renewed its branding agreement with MGM Resorts International, extending the use of MGM brands until December 31, 2022. This agreement, which includes a monthly royalty of 1.75% of consolidated revenue and new monetary caps, aligns with the extension of MGM China's casino license in Macau and precedes the anticipated issuance of new 10-year gaming concessions.","focusai_entities":"MGM China Holdings, MGM Resorts International, MGM Branding","focusai_location":"Macau","focusai_target_profile":"ceo_executive (0.9), regulator (0.75), compliance_legal (0.85), operator_casino (0.9), marketing_crm (0.7), investor_analyst (0.95), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Royalty Impact on NGR?","query":"What are the long-term implications of the 1.75% revenue-based royalty on MGM China's NGR and EBITDA margins post-2022, particularly under the new gaming concession framework?"},{"label":"Monetary Caps Efficacy?","query":"How do the newly introduced monetary caps on royalties for MGM Macau and MGM Cotai properties mitigate financial exposure for MGM China, especially given current market volatility and revenue declines?"}],"footnotes":""},"categories":[157,16338],"tags":[1618],"class_list":["post-31202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-east-asia-news","tag-mgm-china"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/31202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/comments?post=31202"}],"version-history":[{"count":4,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/31202\/revisions"}],"predecessor-version":[{"id":31230,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/posts\/31202\/revisions\/31230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media\/17968"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/media?parent=31202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/categories?post=31202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/asia-pacific\/wp-json\/wp\/v2\/tags?post=31202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}